Overview

The Marketing Analytics (Online) degree at American University Washington DC prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.

Key Features

The online MS in marketing analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in business analytics program, which offers a foundational degree in data analytics and its application in business, the MS in marketing analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

Focused on data analysis in marketing.

Designed for marketing professionals.

Features specialized courses in marketing analytics.

Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher.

Business Analytics

Focused on foundational data analysis in business.

Designed for general business professionals.

The curriculum features a wide range of data analysis courses.

Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manager.

Programme Structure

Courses include:

Marketing Management

Brand Strategy

Integrated Marketing Communications

Marketing Analytics

Applied Managerial Statistics

Business Insights through Analytics

Database and Big Data

Predictive Analytics

Business Intelligence

Machine Learning

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2027-02-15 00:00:00 , International
- Apply before 2027-04-15 00:00:00 , National

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

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Credits

30 SCH

Delivered

Online

Campus Location

Washington, D. C., United States

Disciplines

Marketing Data Analytics View 217 other Masters in Data Analytics in United States

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Academic requirements

GPA

Required

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

In addition to meeting the minimum university requirements for graduate study, applicants must have earned an undergraduate bachelor's degree from an accredited institution with a satisfactory grade point average.

Current Résumé.

A statement of purpose of approximately 750 words in length is required of the MS in marketing analytics program.

One letter of recommendation is required.

Transcripts.

GMAT/GRE Scores (Optional).

A non-refundable fee of $100 USD is required.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

62400 USD / year

≈ 62400 USD / year
Out-of-State

62400 USD / year

≈ 62400 USD / year
Domestic

Applies to you

In-State

62400 USD / year

≈ 62400 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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