Overview

The Business Administration - Digital Marketing programme of the University of Amsterdam has a strategic focus, in the sense that it analyses how current technologies affect the development and implementation of marketing strategy. Furthermore, it explores how digital data and marketing analytics can serve as instruments to improve marketing decision-making.

Virtually every organisation faces the challenges and benefits of digital developments on a daily basis, so you will explore the links between academic concepts and the real-life business environment throughout the track. Business partners like Google, ING and Starbucks offer guest lectures and business cases, which you will tackle with your fellow students.

Careers

Graduates of the Master's in Business Administration/Digital Marketing track have excellent job prospects for positions in a wide variety of companies related to (digital) marketing and analytics, e.g.:

online customer experience managers

market analysts

online retail managers

social media analysts

content/website marketers

Programme Structure

Courses include:

Theories of Marketing

Theories of Digital Business

Theories of Strategy

Business Seminar and Professional Skills

Consumer Behaviour

Digital Marketing and Analytics

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-08 00:00:00
- Apply before 2026-06-01 00:00:00 , EEA/EU
- Apply before 2026-06-01 00:00:00 , National
Starting 2027-09-08 00:00:00
- Apply before 2027-04-01 00:00:00 , International

Language

English

TOEFL^® IBT

92

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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Credits

60 ECTS

Delivered

On Campus

Campus Location

Amsterdam, Netherlands

Disciplines

Business Administration Marketing Digital Marketing View 26 other Masters in Marketing in Netherlands

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Academic requirements

GPA

Required

GMAT

560

English requirements

TOEFL^® IBT

92

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

An academic Bachelor's degree (BSc or BA) in (International) Business Administration or an academic Bachelor’s degree in an Economics or Businesses related field.

Your English language proficiency

Since the Master’s in Business Administration is a popular programme and we want to guarantee an interactive programme, we apply a selection procedure. One of the selection criteria is the Grade Point Average (GPA).

Your GMAT score
Your motivation letter
GRE test scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24050 EUR / year

≈ 24050 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

2695 EUR / year

≈ 2695 EUR / year

Living costs

Amsterdam

Netherlands

1000 - 1500 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Business Administration - Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Amsterdam

Funding

Scholarships Information

Available Scholarships

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