Overview

The Business Administration - Digital Marketing programme of the University of Amsterdam has a strategic focus, in the sense that it analyses how current technologies affect the development and implementation of marketing strategy. Furthermore, it explores how digital data and marketing analytics can serve as instruments to improve marketing decision-making.

Virtually every organisation faces the challenges and benefits of digital developments on a daily basis, so you will explore the links between academic concepts and the real-life business environment throughout the track. Business partners like Google, ING and Starbucks offer guest lectures and business cases, which you will tackle with your fellow students.

Careers

Graduates of the Master's in Business Administration/Digital Marketing track have excellent job prospects for positions in a wide variety of companies related to (digital) marketing and analytics, e.g.:

• online customer experience managers

• market analysts

• online retail managers

• social media analysts

• content/website marketers