Overview

This Marketing MSc programme from University of Michigan - Dearborn was designed the courses to maximize your career readiness, whether you’re interested in strategic marketing management, digital marketing, branding, consumer psychology, customer relationship management, or another facet of marketing.

Earn your degree on your schedule. Designed for both full-time and part-time students, you can complete your degree entirely online or in a combination of online and on-campus courses in the evening.*

Want to jump start your degree? If you’re a current UM-Dearborn undergraduate student and you’ve been admitted to the master’s programme, you can take up to six graduate credits during your final undergraduate semester.

Our programme is deeply rooted in practice-based learning that gives you real-life business experience. You'll be actively involved in practical assignments that bring classroom theories to life.

You'll develop skills such as:

Crafting and implementing integrated marketing campaigns across digital and traditional platforms
Analyzing consumer behavior to tailor marketing strategies effectively
Leveraging digital marketing tools, including SEO, social media, and influencer marketing
Managing sales, advertising, and promotional strategies
Communicating persuasively to engage and influence diverse audiences
Utilizing psychological insights to enhance customer engagement

These practical skills will prepare you for marketing roles across industries.

Where an MS in Marketing Will Take You:

Marketing skills are essential in virtually any organization, including businesses, nonprofits, government agencies, and academia. With your master’s degree from UM-Dearborn you’ll be ready to undertake a variety of roles, including brand strategist, digital marketing manager, market research analyst, customer insights analyst, social media manager, advertising director, and public relations specialist, among many others.

Public Relations Specialists
Market Research Analysts
Public Relations and Fundraising
Managers
Sales Managers
Advertising, Promotions, and
Marketing Managers

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Programme Structure

Courses included

Applied Statistical Modeling
Marketing Management
Marketing Research
Marketing
Understanding Customers
Advertising and Promotion

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-03-15 00:00:00

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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Credits

30 SCH

Delivered

On Campus, Blended, Online

Campus Location

Dearborn, United States

Disciplines

Marketing View 274 other Masters in Marketing in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

Other requirements

General requirements

To be considered for admission, you must have successfully completed the following:

The equivalent of a four-year US bachelor’s degree from a regionally accredited institution.
A grade of “C” or better in an undergraduate course in college algebra, finite math, pre-calculus, or calculus. (If you haven't yet met this requirement, we will work with you to complete an appropriate course either before or shortly after you have been admitted.)
GMAT or GRE test within the previous 5 years.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28240 USD / year

≈ 28240 USD / year
Out-of-State

28240 USD / year

≈ 28240 USD / year
Domestic

Applies to you

In-State

15760 USD / year

≈ 15760 USD / year

Living costs

Dearborn

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

Check your Eligibility

Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Where an MS in Marketing Will Take You:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Dearborn

Financing

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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