Overview

The Marketing programme at the University of South Florida is a sophisticated graduate degree designed to equip students with advanced data-driven decision-making skills. This curriculum focuses on providing a research-oriented foundation for those aiming to secure leadership roles or technical positions within the global business landscape.

Students can tailor their academic journey by selecting specific areas of emphasis, such as marketing analytics or digital marketing and brand management. The course is particularly well-suited for early-career executives or career changers from disciplines like psychology and communications. It provides a supportive network and practical projects to ensure graduates are ready for professional challenges.

Why Marketing at the University of South Florida?

The University of South Florida provides a distinctive learning environment through the Muma College of Business, which is accredited by the AACSB. Students benefit from an elite Advisory Board featuring Chief Marketing Officers and CEOs from major organisations like Bloomin’ Brands and Raymond James. These partnerships ensure the curriculum remains aligned with the highest industry standards.

Facilities across the Tampa, St. Petersburg, and Sarasota-Manatee campuses offer students a wealth of resources and diverse perspectives. The institution is recognised for its research-oriented approach, allowing students to delve into technical elements of the discipline. Additionally, the programme provides access to dedicated graduate career advancement services to support professional growth.

Tuition Fee Breakdown

International fee: USD 16666 per year
National fee: USD 16666 per year
Local fee: USD 7840 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing Management
Marketing Analytics
Digital Marketing
Brand Management
Market Research
Marketing Communications
Marketing Metrics

Students also complete several business electives to broaden their expertise.

Careers with Marketing

Graduates from the University of South Florida find success in a variety of high-level roles across the marketing and data technology sectors. Common career paths include positions such as Client Service Analyst, Marketing Manager, and Market Research Specialist. These roles are often found in diverse industries ranging from consumer packaged goods to financial services.

Alumni have secured employment with notable organisations and agencies, applying their skills in brand strategy and consumer insights. The programme also meets the minimum qualifications for those interested in teaching at accredited higher education institutions. This versatility ensures that graduates can pursue leadership, technical, or academic careers depending on their professional goals.

Programme Structure

Courses include:

Marketing Management

Managerial Decision Analysis

Selected Topics in Marketing

Marketing Strategy

Research for Marketing Managers

Database Administration

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-13 00:00:00
- Apply before 2026-10-15 00:00:00

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

30 SCH

30-34

Delivered

On Campus

Campus Location

Tampa, United States

Disciplines

Marketing View 275 other Masters in Marketing in United States

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Academic requirements

GPA

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A bachelor’s degree from an approved regionally accredited institution (or international equivalent)

Minimum grade point average (GPA) of at least 3.00 (on a 4.00 scale)

GMAT (preferred), GRE, MCAT, LSAT, and PCAT (submitted scores must be within five (5) years of the term of entry)

A statement of purpose;

Resume

Relevant professional work experience

English language proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16666 USD / year

≈ 16666 USD / year
Out-of-State

16666 USD / year

≈ 16666 USD / year
Domestic

Applies to you

In-State

7840 USD / year

≈ 7840 USD / year

Living costs

Tampa

United States

1122 - 1951 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Tampa

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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