Overview

Students will gain skills in conducting marketing research and using analytical tools to make, analyze, and communicate data-driven decisions for guiding marketing practice.

Program Mission

The mission of the Marketing Research and Analysis program from Texas State University is to better prepare marketing professionals for a marketplace that heavily relies on data and analytics.

The program will prepare students to conduct marketing research and utilize marketing analytics and to inform marketing strategy decisions. Students will learn to design, evaluate, execute, and effectively communicate results.

Special emphasis will be placed on how to best leverage the vast amounts of data that are being collected about customers, products, and other key elements of the organizational environment to increase productivity, profitability, and competitive advantage.

Career Options

The MSMRA program readies graduates for positions in marketing that will require compiling, analyzing, interpreting, and utilizing data. These positions include marketing managers, market research analysts, and survey researchers with job titles such as strategic data insights analyst, marketing director, marketing analytics manager, consumer insights manager, and digital marketing analyst.

Programme Structure

Courses include:

Developing the Financial Perspective of the Firm

Marketing Management

Marketing Research Methods

Qualitative Research in Marketing

Digital Marketing

Marketing Analytics

Strategic Marketing Analysis and Planning

Statistical Methods for Business

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-08-01 00:00:00 , National
- Apply before 2026-06-01 00:00:00 , International

Language

English

Duolingo English Test

110

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

30 SCH

Delivered

On Campus

Campus Location

San Marcos, United States

Disciplines

Marketing Business Intelligence Digital Marketing View 94 other Masters in Digital Marketing in United States

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Academic requirements

GPA

3.5

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

baccalaureate degree (preferably in business administration or a related field) from a regionally accredited university
a copy of an official transcript from each institution where course credit was granted
a competitive GPA in your last 60 hours of undergraduate course work (plus any completed graduate courses)
knowledge of business functions (management, marketing, finance, accounting, MIS) demonstrated through previous course work and/or work experience

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16720 USD / year

≈ 16720 USD / year
Out-of-State

16720 USD / year

≈ 16720 USD / year
Domestic

Applies to you

In-State

9020 USD / year

≈ 9020 USD / year

Living costs

San Marcos

United States

921 - 1707 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

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Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Research and Analysis.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Program Mission

Career Options

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

San Marcos

Financing

Funding

Scholarships Information

Available Scholarships

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