Overview

Mobile devices, social media platforms, and emerging technologies have dramatically changed the way people gather, use, and share information. Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles.

The Digital Marketing course of Rutgers University is a fully online, AACSB accredited programme intentionally created to address the need for a larger talent pool of digital marketing experts. This in-depth, dynamic, 30-credit programme provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

Advance Your Career

Whether you work in digital marketing or need to gain expertise in the field to do your job better, this programme is designed to help you advance in your career. Companies need employees that understand the digital landscape and can implement practical techniques to help them succeed in it. Our goal is not just to focus on digital marketing, but to teach you how to market effectively in a digital world.

Programme Structure

Courses include:

Digital Marketing

Consumer Behavior in a Digital World

Customer Journey Analytics

Digital Marketing Law, Policy and Ethics

Digital Marketing Strategy

Marketing Research in a Digital World

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-08-21 00:00:00
Starting 2027-01-19 00:00:00
- Apply before 2026-12-23 00:00:00

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

30 SCH

Delivered

Online

Campus Location

Newark, United States

Disciplines

Digital Marketing View 61 other Masters in Digital Marketing in United States

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Academic requirements

GPA

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The Admissions Committee reviews your complete application and makes a decision based on a combination of the following criteria:

Undergraduate GPA of 3.0 or better

Reasonable experience to demonstrate familiarity with marketing concepts

Well written essays as part of the application (3 essays are required)

3 Strong letters of recommendation

For International students, please see the following information:

This programme does not grant F1 Visas

International students need to have their undergraduate degrees evaluated by a NACES member such as WES, ECE, or Spantran.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32712 USD / year

≈ 32712 USD / year
Out-of-State

32712 USD / year

≈ 32712 USD / year
Domestic

Applies to you

In-State

32712 USD / year

≈ 32712 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Advance Your Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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