Digital Marketing

Overview

Mobile devices, social media platforms, and emerging technologies have dramatically changed the way people gather, use, and share information. Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles.

The Digital Marketing program of Rutgers University is a fully online, AACSB accredited program intentionally created to address the need for a larger talent pool of digital marketing experts. This in-depth, dynamic, 30-credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

Program Highlights

• Master of Science in Digital Marketing degree awarded by Rutgers Business School

• 100% online with a residency option

• 30 credits (10 courses)- can be completed in 9-12 months or a maximum of 4.5 years

• Same tuition rate for in-state and out-of-state residents

• Integrated ability to earn certifications in common marketing platforms such as Google Analytics and Hootsuite

• Courses taught by highly experienced industry practitioners and faculty

• AACSB accredited business school

• Students can be granted an "advanced standing" course waiver up to 3 credits

• Access to career development resources