M.Sc. Online

Digital Marketing

Rutgers University

15 months
1228 USD/credit
1228 USD/credit
Tuition fee
Apply date
Start date


The Master of Science in Digital Marketing from Rutgers University is a fully online, AACSB accredited program intentionally created to address the need for a larger talent pool of digital marketing experts.


Mobile devices, social media platforms, and emerging technologies have dramatically changed the way people gather, use, and share information. Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles.

The Master of Science in Digital Marketing program from Rutgers University is 100% online. Your courses and materials can be accessed anywhere at any time through our online platform, Canvas. This program provides flexibility while maintaining the high-quality standards our online programs are known for.

Advance Your Career

Whether you work in digital marketing or need to gain an expertise in the field to do your job better, this program is designed to help you advance in your career. Companies need employees that understand the digital landscape and can implement practical techniques to help them succeed in it. Our goal is not just to focus on digital marketing, but to teach you how to market effectively in a digital world.

Programme Structure

Courses include:

  • Content Marketing
  • Digital Advertising & Promotions
  • Intro to Digital Marketing
  • Marketing Research in a Digital World

Key information


  • Part-time
    • 15 months

Start dates & application deadlines




36 alternative credits



Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Undergraduate GPA of 3.0 or better
  • Reasonable experience to demonstrate familiarity with marketing concepts
  • Well written essays as part of the application (3 essays are required)
  • 3 Strong letters of recommendation

Tuition Fee

  • International

    1228 USD/credit
    Tuition Fee
    Based on the original amount of 1228 USD per credit and a duration of 15 months.
  • National

    1228 USD/credit
    Tuition Fee
    Based on the original amount of 1228 USD per credit and a duration of 15 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Digital Marketing
Rutgers University


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