Digital Communication

University of North Carolina Chapel Hill

29 months
29424 USD/year
12212 USD/year
Tuition fee
Apply date
Start date


The School of Media and Journalism offers programs leading to the master of arts in media and communication, the master of arts in digital communication, and the doctor of philosophy in media and communication.

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The master of arts in digital communication (M.A.D.C.) is an online program that offers a rigorous and unique curriculum enabling journalists and communication professionals to prepare for leadership positions in new media, journalism, advertising, public relations, and internal communication. The M.A.D.C. provides students with the knowledge and skills to solve communication problems using the new media tools that are transforming business practices. The M.A.D.C. draws on the expertise of the school's acclaimed faculty to position students for leadership roles in digital media and communication.The M.A.D.C. program admits one group of no more than 20 students each fall. Each entering class progresses through the program together over a 2.5 year period. Classes are intentionally small with an emphasis on interaction between faculty and students.

Programme Structure

Courses use an asynchronous course management system, which means that students are not required to gather online for class at specific times. The M.A.D.C. does feature one-hour synchronous sessions in some courses. These sessions are recorded for students to watch on their own time if they are unable to attend in real time. M.A.D.C. students also are required to attend two on-campus residencies: a two-day orientation and a weeklong summer residency between the first and the second year of the program.

Key information


  • Full-time
    • 29 months

Start dates & application deadlines


IELTS or TOEFL needed


30 alternative credits


On Campus, Online
  • Fully structured
  • Exams and graduation only
  • Continuous support with feedback on request

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3 (required)
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

The minimum requirements for admission to a graduate program are:

  • A bachelor's degree (based on a four-year curriculum) completed before graduate study begins, or its international equivalent with an accredited institution
  • An average grade of B (cumulative GPA 3.0) or better
Along with these minimal requirements, admission decisions are based on a number of factors, including academic degrees and record, written statement of purpose, letters of recommendation, test scores, and relevant work and research experience. All admission recommendations are made by each individual program or department.

Tuition Fee

  • International

    29424 USD/year
    Tuition Fee
    Based on the original amount of 14712 USD per semester and a duration of 29 months.
  • National

    12212 USD/year
    Tuition Fee
    Based on the original amount of 6106 USD per semester and a duration of 29 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Digital Communication
University of North Carolina Chapel Hill