M.A. Online

Digital Communication

University of North Carolina Chapel Hill

30 months
31452 USD/year
31452 USD/year
14884 USD/year
Tuition fee
Apply date
Start date


The master’s in Digital Communication offered by the University of North Carolina Chapel Hill empowers working professionals to advance their careers and bring immediate impact to their organizations. Students explore the economic drivers and technological changes affecting media and communication.


Key facts:

  • Through a rigorous, project-based Digital Communication curriculum, students learn to find trends, patterns, and stories in data and communicate insights that will drive impactful decision-making. 
  • Students collaborate closely with faculty and peer professionals, learning to develop effective content creation and dissemination strategies across platforms, deliver unforgettable user experiences, and lead with strategic and entrepreneurial thinking.
  • Courses use an asynchronous course management system, which means that students are not required to gather online for class at specific times. The M.A.D.C. does feature one-hour synchronous sessions in some courses. These sessions are recorded for students to watch at another time if they are unable to attend in real time. 
  • M.A.D.C. students also are required to attend two on-campus residencies: a two-day orientation and a week-long summer residency between the first and the second year of the program.

Programme Structure

Courses include:

  • Psychology of Audiences
  • Media Analytics
  • Information Visualization
  • Leadership in Digital Media Economics
  • Communication Strategy and Planning

Key information


  • Full-time
    • 30 months

Start dates & application deadlines


30 alternative credits


  • Fully structured
  • Exams and graduation only
  • Continuous support with feedback on request

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

The minimum requirements for admission to a graduate program are:

  • A bachelor's degree (based on a four-year curriculum) completed before graduate study begins, or its international equivalent with an accredited institution
  • An average grade of B (cumulative GPA 3.0) or better
Along with these minimal requirements, admission decisions are based on a number of factors, including academic degrees and record, written statement of purpose, letters of recommendation, test scores, and relevant work and research experience. All admission recommendations are made by each individual program or department.

Tuition Fee

To alway see correct tuition fees
  • International

    31452 USD/year
    Tuition Fee
    Based on the tuition of 15726 USD per semester during 30 months.
  • National

    31452 USD/year
    Tuition Fee
    Based on the tuition of 15726 USD per semester during 30 months.
  • In-State

    14884 USD/year
    Tuition Fee
    Based on the tuition of 7442 USD per semester during 30 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Digital Communication
University of North Carolina Chapel Hill


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