Overview

Key facts:

The Marketing program of Virginia Tech offers a concentration in advanced marketing which serves students with two types of interest:

Students who wish to pursue a Ph.D. but who have only completed an undergraduate degree.

Students with well-defined interests in analytical positions in MKTG research, advertising research and MKTG analytics.

For students seeking to pursue a Ph.D., the M.S. program provides a point of entry for students with limited backgrounds, allowing them to gain insight on the training and career expectations for Ph.D.'s in marketing and to complete work preparatory to Ph.D. study in core areas like mathematics, statistics, and research methods. For students who choose to treat the M.S. degree as terminal, significant employment opportunities exist in marketing research and advertising research organizations as well as companies with strong business analytics groups.

Programme Structure

Courses include:

Marketing Policy And Strategy

Research for Marketing Decisions

Consumer Behavior

Product Strategy

Promotion Strategy

Marketing, Management and the Public Purpose

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-21 00:00:00
- Apply before 2027-01-01 00:00:00 , National
- Apply before 2026-09-01 00:00:00 , International
Starting 2027-08-26 00:00:00
- Apply before 2027-04-01 00:00:00 , International

Language

English

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

30 SCH

Delivered

On Campus

Campus Location

Blacksburg, United States

Disciplines

Marketing View 274 other Masters in Marketing in United States

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Academic requirements

GPA

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CV/Resume

Statement of Purpose

3 Letters of Recommendation

Official Transcripts

Official Test Scores [GMAT or GRE]

TOEFL required for International students

Financial Support Statement

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32622 USD / year

≈ 32622 USD / year
Out-of-State

32622 USD / year

≈ 32622 USD / year
Domestic

Applies to you

In-State

16232 USD / year

≈ 16232 USD / year

Living costs

Blacksburg

United States

1166 - 1906 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

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Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

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Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
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Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Blacksburg

Financing

Funding

Scholarships Information

Available Scholarships

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