Overview

The M.A. in Public Relations at the University of Houston provides students with the theoretical and practical tools necessary to lead in the evolving communication landscape. This advanced degree focuses on the intersection of research, digital culture, and strategic management to prepare graduates for high-level roles in various sectors.

Students engage in a rigorous curriculum that emphasises management issues relevant to products, services, and public policy. By exploring complex case studies and conducting original research, participants learn to generate deep real-world insights that drive effective organisational communication and strengthen community ties.

Why Public Relations at University of Houston?

The programme is hosted at the Jack J. Valenti School of Communication, offering students access to expert faculty and specialised facilities. The curriculum is uniquely structured to address the rise of digital culture and the ubiquity of social media, ensuring that graduates are equipped to handle modern communication challenges.

A distinctive feature of this programme is its focus on the operational differences across various sectors. Students examine how budgeting, staffing, and campaign management vary between corporate environments, non-profit organisations, trade unions, and professional associations, providing a versatile professional toolkit.

Tuition Fee Breakdown

International fee: USD 975 per credit
National fee: USD 975 per credit
Local fee: USD 470 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on management, crisis response, and the theoretical foundations of the industry. Modules may include:

Public Relations Theory
Public Relations Management
Crisis Communication
Understanding Publics
Research Methods
Digital Culture
Social Media Impact
Campaign Management

Careers with Public Relations

Graduates are prepared for leadership positions within the communication departments of diverse organisations. The programme's emphasis on management and public policy makes it ideal for those pursuing roles in corporate affairs, association management, or public relations consultancy. Students gain the expertise required to manage complex images and navigate public policy issues on behalf of stakeholders.

Programme Structure

Courses include:

Public Relations Theory

Public Relations Management

Seminar in Crisis Communication

Understanding Publics

Legal, Regulatory & Eth Issues

Television and the Family
Media Effects

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-08-19 00:00:00
- Apply before 2027-06-01 00:00:00 , National
- Apply before 2027-04-15 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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IELTS

6.5

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Credits

30 SCH

Delivered

On Campus

Campus Location

Houston, United States

Disciplines

Public Relations View 94 other Masters in Public Relations in United States

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Academic requirements

GPA

GRE^®

Required

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

To apply for the Graduate Program at the Valenti School of Communication, the GRE scores are optional
The application fee is $50 for domestic students and $80 for international students.
Submit official transcripts from any higher educational institutions you attended
Two letters of recommendations should be submitted, preferably from former or present instructors who can comment on your academic work in detail.

Statement of purpose

Resume

Writing Sample
TOEFL Test Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29250 USD / year

≈ 29250 USD / year
Out-of-State

29250 USD / year

≈ 29250 USD / year
Domestic

Applies to you

In-State

14100 USD / year

≈ 14100 USD / year

Living costs

Houston

United States

1067 - 1950 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Houston

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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