Business Administration - Tourism and Event Management

Overview

All Midway MBA degree candidates share a common core of course work in management, marketing, finance, business law, and global business. Students in the Tourism and Event Management concentration complete courses designed around the bourbon tourism industry – a unique offering unlike any other program. The Business Administration - Tourism and Event Management program of Midway University focuses on consumer education, interpretation and sensory evaluation. It serves as a non-branded education that supports the entire bourbon industry.

The MBA coursework is offered completely online in an accelerated 8-week format. This makes it easy for students to complete courses on their own schedule and advance their careers quickly.

Career Outlook

How can an MBA in event management and tourism work for you? According to the Kentucky Distillers’ Association, Bourbon is a $8.5 billion signature industry in Kentucky, generating 17,500 jobs with an annual payroll of $800 million. In its 2015 report, the Kentucky Tourism, Arts and Heritage Cabinet reported that Kentucky’s tourism industry generated $13.7 billion in economic impact to the state for the year, an increase of 5 percent over the previous year and 6,200 new jobs were created with a total of 186,000 jobs statewide.

Individuals with an MBA in tourism and event management in Kentucky can work in a variety of environments and serve in roles such as:

• Event and Conference Organizer

• Director of Events

• Director of Catering

The solid knowledge base gained while completing this program ensures that students possess the transferable skills needed to successfully execute major career transitions.