M.Sc. Blended

Business

New York City, United States
•
Studyportals
  • Tuition Fee
    855 USD/credit 25650 USD / yr
    855 USD/credit 25650 USD / yr
    470 USD/credit 14100 USD / yr
    Unknown
  • Duration 12 months
  • Apply date
    Not specified
  • Start Date
    Not specified
  • Language English

About

The Business programme at The City University of New York offers a comprehensive M.S. degree designed for future leaders. This postgraduate course provides flexible study modes, including online teaching and experiential learning. Students develop professional expertise over a standard duration to excel in global corporate sectors.
Offered by The City University of New York
Top 25% •
4.2
Highlights
Tuition fee
855 USD/credit 25650 USD / year
855 USD/credit 25650 USD / year
470 USD/credit 14100 USD / year
Unknown
Tuition fee
855 USD/credit 25650 USD / year
855 USD/credit 25650 USD / year
470 USD/credit 14100 USD / year
Unknown
Duration
12 months
Duration
12 months
Apply date
Unknown
Apply date
Unknown
Start date
Unknown
Start date
Unknown
Campus location
New York City, United States
Campus location
New York City, United States
Taught in
English
Taught in
English

About

The Business programme at The City University of New York offers a comprehensive M.S. degree designed for future leaders. This postgraduate course provides flexible study modes, including online teaching and experiential learning. Students develop professional expertise over a standard duration to excel in global corporate sectors.

Overview

The Business programme at The City University of New York is designed to cultivate the next generation of professional leaders, entrepreneurs, and industry experts. By combining rigorous classroom instruction with modern online teaching methods, the university ensures students gain the essential skills required for the global marketplace.

The curriculum focuses on providing a deep understanding of organisational dynamics and innovative management practices. Students are encouraged to engage with experiential learning opportunities that bridge the gap between academic theory and practical application. This approach prepares graduates to navigate the complexities of modern business environments effectively.

The department is committed to supporting the broader mission of the School of Business by fostering an environment of excellence.

Why Business at The City University of New York?

The university boasts distinctive teaching features, including a dedicated Bloomberg Finance and Business Lab that provides students with industry-standard tools. Learners benefit from a focus on business innovation and have access to unique upskilling courses that offer specific credits in areas like social media and data presentation.

Strong institutional partnerships facilitate the Small Business Internship Program, which is delivered in collaboration with the School of Continuing and Professional Studies. This initiative provides hands-on training in business management. Students often participate in paid internships within the Bronx, gaining vital local and regional experience.

Tuition Fee Breakdown

  • International fee: USD 855 per credit
  • National fee: USD 855 per credit
  • Local fee: USD 470 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

  • Business
  • Management and Business Innovation
  • Human Resource Management
  • International Business
  • Organisational Behaviour
  • Social Media
  • Data Presentation

Careers with Business

Graduates are prepared for diverse roles across multiple sectors, including small businesses, large corporations, and not-for-profit organisations. The programme focuses on developing competencies that are highly valued by employers in the current economy. This ensures students are ready for leadership positions and entrepreneurial ventures.

The Career Exploration and Development Centre provides additional support to help students transition into the workforce. By focusing on career-infused degree maps, the university aligns academic outcomes with professional requirements. Graduates often find success in management, consultancy, and various specialised business functions.

Programme Structure

Courses include:

  • Organizational Behavior
  • Quantitative Analysis for Managers
  • Economic Analysis for Managers
  • Computer-Based Information Systems for Managers
  • International Financial Management
  • Human Resource Management

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
TOEFL® IBT
OR
61
IELTS
6.5

IELTS & PTE Test Preparation

E2 Language Test Prep
Trusted by 7M+ Students
Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

  • Study on your own schedule
  • Live classes with current and ex-examiners
  • Accurate score assesment, always
  • E2 Score Guarantee - Get your score or your money back!

Credits

30 SCH

Delivered

Blended

Campus Location

  • New York City, United States

What students do after studying

Join for free or log in to access our complete career info list.

Academic requirements

GPA admission requirements GPA
3

English requirements

TOEFL® IBT
OR
61
IELTS
6.5

IELTS & PTE Test Preparation

E2 Language Test Prep
Trusted by 7M+ Students
Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

  • Study on your own schedule
  • Live classes with current and ex-examiners
  • Accurate score assesment, always
  • E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

  • Applicants to the MSB program must have earned their bachelor's degree from an accredited undergraduate institution in the U.S. or abroad.  They must have a minimum grade point average of 3.0 (B) or a minimum GPA of 2.8 (B-) with at least two years of supervisory or managerial experience in the area of study.

  • They must have completed: 6 credits in Accounting; 6 credits in Economics; and 6 credits in Statistics  
  • Applicants must submit a statement of career objectives, and two letters of recommendation. GMAT is optional in support of application. 

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
  • International

    Non-residents
    25650 USD / year
    ≈ 25650 USD / year
  • Out-of-State
    25650 USD / year
    ≈ 25650 USD / year
  • Domestic

    In-State
    14100 USD / year
    ≈ 14100 USD / year

Additional Details

Resident: 

  • Full-time - $5,545/semester
  • Part-time - $470/credit

Living costs

New York City

United States
1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

  • Avoid common visa mistakes and delays
  • Know exactly what documents you need
  • Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
72000 USD
Deadline
31 Oct 2026
Belgian American Educational Foundation (BAEF)

Read more about eligibility

The Belgian American Educational Foundation
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Stipendium Peregrinum

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Other Scholarships For Graduate Students

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
40000 USD
Deadline
31 Mar 2027
Study Abroad Graduate Scholarships Of Jeollanam

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
25600 USD
Deadline
Not specified
Next 100 (Kitas 100)

Read more about eligibility

Government of the Republic of Lithuania
Location not available
Independent provider
Grant
20000 USD
Deadline
31 Mar 2027
Thanks To Scandinavia Grants To Danish Students

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
Various benefits
Deadline
31 Jan 2027
Bakala Foundation Scholarship Program
Merit-based

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
FULBRIGHT

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Becas La Caixa

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
Various benefits
Deadline
31 Mar 2027
Programa Internacional De Becas Iberdrola Para Estudios De Máster

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
30000 USD
Deadline
Not specified
International Education Center's Study Abroad Programs

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
50000 USD
Deadline
Not specified
Beca De Excelencia Rafael Del Pino

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Fondos En Administración - ICETEX

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Azerbaijan Youth Foundation Scholarship

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
30000 USD
Deadline
Not specified
Baltic American Freedom Foundation Scholarships

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
1000 USD
Deadline
28 Feb 2027
Hope For Addiction Scholarship
Merit-based

Read more about eligibility

Samba Recovery
Location not available
Independent provider
Grant
1000 USD
Deadline
16 Dec 2026
Hoggatt Injury Law Children of Injured Workers Scholarship
Need-based

Read more about eligibility

HOGGATT Injury Law
Location not available
Independent provider
Grant
1500 USD
Deadline
31 Dec 2026
Chisholm Chisholm & Kilpatrick LTD Undergraduate Scholarship
Merit-based

Read more about eligibility

Chisholm Chisholm & Kilpatrick LTD
Location not available
Independent provider
Grant
1000 USD
Deadline
17 Feb 2027
Helping Hand Scholarship
Merit-based

Read more about eligibility

McSwain Rapp Law, LLC
Location not available
Independent provider
Grant
2500 USD
Deadline
15 Dec 2026
Rebuilding the Road Ahead: How an Accident Inspired My New Direction Scholarship
Merit-based

Read more about eligibility

Chaikin Trial Group
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Feb 2027
Hope for Humanity Scholarship
Merit-based

Read more about eligibility

The Estevez Group
Location not available
Independent provider
Grant
1500 USD
Deadline
02 Nov 2026
Hope and Opportunity Scholarship
Merit-based

Read more about eligibility

Whitlock Law, LLC
Location not available
Independent provider
Grant
1000 USD
Deadline
08 Feb 2027
The Blossom Law Caregiver Scholarship
Merit-based

Read more about eligibility

Blossom Law
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Oct 2026
$2,000 No Essay Scholarship by Sallie
Merit-based

Read more about eligibility

Sallie
Location not available
Independent provider
Grant
5000 EUR
Deadline
30 Jun 2027
Tatra Banka Scholarship

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Feb 2027
Second Chances Scholarship
Merit-based

Read more about eligibility

Noorishad Law, P.C.
Location not available
Independent provider
Grant
1000 USD
Deadline
04 Jan 2027
Road to Recovery Scholarship

Read more about eligibility

The Law Office of Jerry D. Andrews, P.C.
Location not available
Independent provider
Grant
1000 USD
Deadline
Not specified
Sejong Scholarship Foundation Of America

Read more about eligibility

Sejong Scholarship Foundation in America
Location not available
Independent provider
Grant
1000 USD
Deadline
07 Dec 2026
Dedicated Volunteer Scholarship
Merit-based

Read more about eligibility

Rob Henley of Henley & Henley, Attorneys at Law
Location not available
Independent provider
Grant
12500 USD
Deadline
15 Dec 2026
International Peace Scholarship Fund
Need-based

Read more about eligibility

The International Peace Scholarship Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
18 Nov 2026
Bridging the Divide Scholarship
Merit-based

Read more about eligibility

Meza Law Firm, PLLC
Location not available
Independent provider
Grant
10000 CZK
Deadline
30 Nov 2026
Nadace Sophia

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2026
ServiceScape Scholarship

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
10000 USD
Deadline
31 Dec 2026
OAS Academic Scholarship Program
Merit-based

Read more about eligibility

The General Secretariat of the Organization of American States
Location not available
Independent provider
Grant
2000 USD
Deadline
15 Mar 2027
Blakeley Car Accident & Personal Injury Lawyers Community Impact Through Animal Service Scholarship
Merit-based

Read more about eligibility

Blakeley Car Accident & Personal Injury Lawyers
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2026
ACES Scholarships

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Dec 2026
The Crowder Law Firm Scholarship
Merit-based

Read more about eligibility

The Crowder Law Firm
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jan 2027
Technology Addiction Awareness Scholarship

Read more about eligibility

Digital Responsibility
Location not available
Independent provider
Grant
1000 USD
Deadline
02 Dec 2026
Saving Smiles Scholarship
Merit-based

Read more about eligibility

Alexandria Dental Art
Location not available
Independent provider
Grant
1500 USD
Deadline
29 Jan 2027
Paul Tarell Family Scholarship
Merit-based

Read more about eligibility

Paul Tarell
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
1000 USD
Deadline
Anytime
Monthly Scholarship Series

Read more about eligibility

MPOWER Financing
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Fulbright Foreign Language Teaching Assistant Program

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
50000 USD
Deadline
Not specified
Fulbright Master's And PhD Grants - Türkiye
Merit-based

Read more about eligibility

Education USA
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Queen Elizabeth Commonwealth Scholarships

Read more about eligibility

ACU (The Association of Commonweath Universities)
Location not available
Independent provider
Grant
1250 USD
Deadline
15 Oct 2026
Ruth Abernathy Presidential Scholarship
Merit-based

Read more about eligibility

SHAPE America
Location not available
Independent provider
Grant
1000 USD
Deadline
27 Nov 2026
Vasquez Law Firm DACA Dreamer Scholarship
Merit-based

Read more about eligibility

Vasquez Law Firm
Location not available
Independent provider
Grant
2500 USD
Deadline
15 Dec 2026
Farmer & Morris Law, PLLC Volunteer Service Scholarship
Merit-based

Read more about eligibility

Farmer & Morris Law, PLLC
Location not available
Independent provider
Grant
500 USD
Deadline
31 Dec 2026
Brooklyn Injury Attorneys P.C. Essay Competition $500 Scholarship

Read more about eligibility

Brooklyn Injury Attorneys P.C.
Location not available
Independent provider
Grant
2500 USD
Deadline
31 Aug 2027
A Second Chance: How My Accident Changed My Goals for the Future
Merit-based

Read more about eligibility

MartinWren, P.C.
Location not available
Independent provider
Grant
12500 USD
Deadline
15 Dec 2026
P.E.O. International Peace Scholarship (IPS)

Read more about eligibility

The International Peace Scholarship Fund
Location not available
Independent provider
Grant
500 USD
Deadline
Anytime
The Higher Foundation Grant
Merit-based

Read more about eligibility

The Higher Foundation
Location not available
Independent provider
Grant
2500 USD
Deadline
30 Jan 2027
Building Forward from Home Scholarship
Merit-based

Read more about eligibility

Storm Law Partners
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Dec 2026
Philadelphia Medical Malpractice Lawyers, P.C. $1,000 Scholarship
Merit-based

Read more about eligibility

Philadelphia Medical Malpractice Lawyers, P.C.
Location not available
Independent provider
Grant
1000 USD
Deadline
02 Feb 2027
Community Leaders Scholarship

Read more about eligibility

Spencer & Associates
Location not available
Independent provider
Grant
2500 USD
Deadline
15 Jun 2027
Whitley Law Firm Sandi Fuqua Scholarship
Merit-based

Read more about eligibility

Whitley Law Firm
Location not available
Independent provider
Grant
6000 USD
Deadline
30 Jan 2027
Amber Scholarship For September Intake

Read more about eligibility

Amber Student
Location not available
Independent provider
Grant
2500 USD
Deadline
15 Jun 2027
Jones & Swanson Community Service Scholarship
Merit-based

Read more about eligibility

Jones & Swanson
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Oct 2026
Med School Insiders Balance & Wellness Scholarship
Merit-based

Read more about eligibility

Med School Insiders
Location not available
Independent provider
Grant
1000 USD
Deadline
Anytime
The Higher Foundation Scholarship
Merit-based

Read more about eligibility

The Higher Foundation
Location not available
Independent provider
Grant
1000 USD
Deadline
12 Oct 2026
Natural Disaster Relief Scholarship
Need-based

Read more about eligibility

OVC Scholarship Network
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Sep 2027
College JumpStart Pay It Forward Scholarship
Merit-based

Read more about eligibility

College JumpStart Scholarship
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
The Fulbright U.S. Student Program
Merit-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
400 USD
Deadline
15 Oct 2026
Young Scholar's Award

Read more about eligibility

SETC
Location not available
Independent provider
Grant
2500 USD
Deadline
30 Nov 2026
From Conflict to Growth Scholarship
Merit-based

Read more about eligibility

Happy Even After
Location not available
Independent provider
Grant
6000 USD
Deadline
31 Jan 2027
Amberscholar Scholarship
Merit-based

Read more about eligibility

Amber Scholar
Location not available
Independent provider
Grant
1000 USD
Deadline
15 Oct 2026
Barabara A. Cooley Master’s Scholarship
Merit-based

Read more about eligibility

SHAPE America
Location not available
Independent provider
Grant
2000 USD
Deadline
30 Oct 2026
The Kevin McManus Law "Overcoming Adversity Through Sports" Scholarship
Merit-based

Read more about eligibility

Kevin McManus Law
Location not available
Independent provider
Grant
1000 USD
Deadline
21 Dec 2026
Renewed Horizons Scholarship
Merit-based

Read more about eligibility

Zide Law Group, LLC
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jul 2027
Ashley Stewart Memorial Scholarship

Read more about eligibility

Nagle & Giese, P.C.
Location not available
Independent provider
Grant
1500 USD
Deadline
Anytime
AUFIN Global Impact Scholarship
Merit-based

Read more about eligibility

AUFIN Education & Scholarship
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
General Named Endowed Scholarships
Merit-based

Read more about eligibility

United Methodist Church
Location not available
Independent provider
Grant
1000 USD
Deadline
28 Oct 2026
Parents With Passion Scholarship
Merit-based

Read more about eligibility

Coover & Associates
Location not available
Independent provider
Grant
1000 USD
Deadline
15 Feb 2027
Young Legal Professionals Scholarship
Merit-based

Read more about eligibility

Law Office of Kari H. Fawcett
Location not available
Independent provider
Grant
125 USD
Deadline
28 Feb 2027
Design Competition Awards

Read more about eligibility

SETC
Location not available
Independent provider
Grant
2500 USD
Deadline
30 Nov 2026
Providing Support to Young Entrepreneurs Scholarship
Merit-based

Read more about eligibility

NextLaw PLLC
Location not available
Independent provider
Grant
4000 USD
Deadline
23 Jan 2027
Go City Education Scholarship
Merit-based

Read more about eligibility

Go City
Location not available
Independent provider
Grant
1000 USD
Deadline
28 Oct 2026
Law Office of Jae Lee Immigrant Student Scholarship

Read more about eligibility

Law Office of Jae Lee
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Feb 2027
Meyer & Bowden Scholarship
Merit-based

Read more about eligibility

Meyer & Bowden, PLLC
Location not available
Independent provider
Grant
500 USD
Deadline
31 Dec 2026
Lehigh Valley Medical Malpractice Lawyers, P.C. Essay Competition – $500 Scholarship
Merit-based

Read more about eligibility

Lehigh Valley Medical Malpractice Lawyers, P.C.
Location not available
Independent provider
Grant
Various benefits
Deadline
31 May 2027
Harvard University MBA Scholarship
Merit-based

Read more about eligibility

Boustany Foundation
Location not available
Independent provider
Grant
2500 USD
Deadline
30 Jan 2027
Justice in Rural Communities Scholarship
Merit-based

Read more about eligibility

Teague Law
Location not available
Independent provider
Grant
2500 USD
Deadline
15 Nov 2026
The Law Offices of J. Price McNamara Path to Perseverance Scholarship
Merit-based

Read more about eligibility

The Law Offices of J. Price McNamara
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2026
Aaliyah Lee Scholarship
Merit-based

Read more about eligibility

The National Parent Volunteer Association
Location not available
Independent provider
Grant
2500 USD
Deadline
01 Apr 2027
Centro Legal Hispano de Las Vegas Drive Smart, Live Safe Scholarship
Merit-based

Read more about eligibility

Centro Legal Hispano de Las Vegas
Location not available
Independent provider
Grant
1000 USD
Deadline
15 Oct 2026
Keynote Emerging Artists of Promise (KEAP) Awards

Read more about eligibility

SETC
Location not available
Independent provider
Grant
10000 USD
Deadline
19 Mar 2027
Gordon Hay Scholarship Fund

Read more about eligibility

Blumenthal Performing Arts
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Dec 2026
Staten Island Accident 2026 $1,000 Scholarship Essay Competition
Merit-based

Read more about eligibility

Staten Island Injury Lawyers
Location not available
Independent provider
Grant
2500 USD
Deadline
15 Dec 2026
BenGlassLaw Referee and Umpire Leadership Scholarship
Merit-based

Read more about eligibility

BenGlassLaw
Location not available
Independent provider
Grant
2500 USD
Deadline
30 Jan 2027
Improving Criminal Justice Reform: Advocating for the Voiceless Scholarship
Merit-based

Read more about eligibility

Silver Law Firm
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Oct 2026
George Garrett Award
Merit-based

Read more about eligibility

Association of Writers & Writing Programs
Location not available
Independent provider
Grant
2500 USD
Deadline
01 Jan 2027
Shook & Stone "An Ideal Lawyer’s Portrait: Representation Matters" Scholarship
Merit-based

Read more about eligibility

Shook & Stone
Location not available
Independent provider
Grant
2500 USD
Deadline
15 Oct 2026
Strategies for Local Laws Scholarship
Merit-based

Read more about eligibility

Law Offices of James A. Welcome
Location not available
Independent provider
Grant
2500 USD
Deadline
01 Dec 2026
“Reducing Drunk Driving in Our Communities: What Can Students Do” Scholarship
Merit-based

Read more about eligibility

Shelly Leeke Law Firm, LLC
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Jul 2027
Auger & Auger Disabled Scholar Award

Read more about eligibility

Auger & Auger Accident and Injury Lawyers
Location not available
Independent provider
Grant
3000 USD
Deadline
01 Apr 2027
The Haque Law Wings of Expression Scholarship
Merit-based

Read more about eligibility

Haque Law
Location not available
Independent provider
Grant
1000 USD
Deadline
07 Dec 2026
Sage IT Scholarship
Merit-based

Read more about eligibility

Sage IT
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Oct 2026
Delete Cyberbullying Beyond School Walls Scholarship
Merit-based

Read more about eligibility

Delete Cyberbullying
Location not available
Independent provider
Grant
1000 USD
Deadline
Not specified
STEM Supplemental Award
Merit-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Mar 2027
Voice Talent Online Scholarship

Read more about eligibility

Voice Talent Online
Location not available

Other interesting programmes for you

Our partners

Business
The City University of New York
Business
-
The City University of New York

Wishlist

Go to your profile page to get personalised recommendations!