Overview

Customers today are savvier than ever, and they seek product experiences that are relevant to their identities. As a marketing and communications professional, you need to utilize a variety of approaches, such as purpose-driven campaigns, content marketing, and storytelling to build sustainable relationships between brands and consumers while adding value to their lives.

Our MS in Strategic Marketing Communications (Online) program at Fordham University was specifically developed to help you meet this new challenge. As a student, you’ll build on your background in the field to create compelling consumer engagement. You’ll learn to strategically align the latest in marketing and media communications efforts to build meaningful and lasting relationships with consumers in the new digital landscape. By incorporating real-world cases and situations that mirror the business challenges you encounter every day, the online program is the perfect setting to test and hone strategies that you can use to improve your organization or move upward into a new role.

Key Facts

We believe there is no better place to study marketing, public relations, and communications than New York City. The Gabelli School is located in the heart of this global media hub and the online courses of the MS in Strategic Marketing Communications program connect you with the people, companies, and ideas that are moving us forward in the 21st century.

As a Gabelli School student, you will attend a residency experience in New York, where you will hear from business leaders and network with students and faculty who have worked for some of the world’s most esteemed companies. The Residency is part of our whole-person approach to education, which fosters critical thinking about your goals, values, and career.

Programme Structure

Courses include:

Marketing in the Digital Age
Understanding Digital Consumer
Crisis Communication and Leadership Strategies
Contemporary Research Methods
Persuasive Corporate Communication
Sponsorship
Integrated Marketing Communications
Social and Digital Media
Business Communication
Marketing Strategy

Key information

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-10-10 00:00:00
Starting 2027-08-27 00:00:00
- Apply before 2027-03-20 00:00:00 , International

More details

Fall - Rolling admissions for domestic students, or international students in the U.S.

Language

English

Duolingo English Test

120

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PTE Academic

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IELTS

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Credits

33 SCH

Delivered

Online

Fully structured
Continuous support with feedback on request
Individual work/assignments (with online group discussions), Online group works/assignments

Campus Location

Manhattan, United States

Disciplines

Marketing Strategic Management View 143 other Masters in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Master of Science in Strategic Marketing Communications applicants are required to have at least three years of demonstrated full-time professional experience in marketing, advertising, public relations, communications, media, or a related field. They must also hold a bachelor’s degree from an accredited college or university.
Submit a current, detailed résumé that includes your professional work experience (full-time, internship, etc.), academic background, and any volunteer experiences.
Unofficial transcripts may be uploaded to start the application review process. Upon admission, you will be required to submit official transcripts.
Two essays are required and a third essay is optional. The essay prompts are available in the online application.
After you have submitted your application, an admissions officer will contact you to schedule the required online admissions interview.
One letter from a professional reference is required.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

69552 USD / year

≈ 69552 USD / year
Out-of-State

69552 USD / year

≈ 69552 USD / year
Domestic

Applies to you

In-State

69552 USD / year

≈ 69552 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing Communications (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Facts

Programme Structure

Key information

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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