Strategic Marketing Communications

Fordham University

M.Sc. Online
12 months
1442 USD/credit
1442 USD/credit
Tuition fee
Apply date
Start date


This master’s degree programme in Strategic Marketing Communications from Fordham University is designed to help you identify new strategic approaches and industry-current techniques that will build on your existing field-specific knowledge in marketing, advertising, or business communications.


You will learn about recent developments in subjects you know well and use every day, from consumer behavior to social media to persuasive communication, and you will have access to a collaborative group of fellow professionals—your classmates—to workshop creative ideas and discuss the issues you are facing at work.  

The Master of Science in Strategic Marketing Communications (MSSMC) programme from Fordham University at the Gabelli School of Business is an online degree that will help you to understand and redefine the relationships between today’s brands and their audiences.

MSSMC Overview

Delivered in four consecutive terms, the MS in Strategic Marketing Communications covers marketing and media strategy, corporate and leadership communications, crisis communication, consumer behavior and insights, social and digital media, and market research analysis.

Students in this program primarily connect with Fordham faculty online, tapping into their extensive industry experience and their latest academic research into best practices and trends in marketing, advertising, and media communications.

Because one of the greatest advantages of choosing the Gabelli School is its location at the heart of the U.S. media and advertising industries, all students in this program come together in New York City twice during their program for unique “residencies.”

Residencies offer experiences you cannot get anywhere outside New York, including visits to organizations such as MediaCom, Ketchum PR, BBDO, Ad Club of New York, and other leading advertising, marketing, and PR firms. They’re also a chance to build your professional network. You will develop closer relationships with the students you collaborate with online, the professors who lead your web-based conversations, and the industry leaders who lend their insight to your courses as guest speakers.

This is also where you will get a true sense of what it feels like to be a part of the Gabelli School’s 37,000-member alumni network, often called one of the most loyal in the world.

The Gabelli School edge

What sets the Gabelli School’s strategic communications program apart from other opportunities?

  • Access to a global media hub. Fordham’s extensive network in New York City allow your faculty members to draw case studies, guest speakers, and site-visit opportunities from a world marketing and communications capital. The degree is online, but students benefit from a constant connection to a city where landmark business decisions are made.
  • Remarkably experienced faculty. Courses are taught by experts of two kinds: scholars whose research leads to discoveries about people, markets, and products that companies are using to make smart decisions, and practitioners whose extensive industry experience will help you to build on yours.
  • An online format. This program was specifically designed for individuals who have a high level of career experience and the responsibilities that come with it. It offers a flexible alternative to the on-campus experience with all the academic rigor, personalized attention, and institutional prestige of a traditional degree.

Programme Structure

Courses include:

  • Marketing in the Digital Age 
  • Contemporary Research Methods
  • Understanding Digital Consumer 
  • Integrated Marketing Communications 
  • Marketing Strategy 
  • Persuasive Corporate Communications
  • Crisis Communication and Leadership Strategies 
  • Social and Digital Media
  • Leadership Communication
  • Sponsorship

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




33 alternative credits


  • Fully structured
  • No Attendance
  • Continuous support with feedback on request
  • Individual work/assignments (with online group discussions), Online group works/assignments

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
Start practicing IELTS today!

Other requirements

General requirements

  • Resume
  • Essay(s)
  • Letter of recommendation (x2)
  • Interview 
  • Application Fee: $130
  • TOEFL/IELTS fir international students
  • Offician undergraduate and graduate transcripts

Tuition Fee

  • International

    1442 USD/credit
    Tuition Fee
    Based on the original amount of 1442 USD per credit and a duration of 12 months.
  • National

    1442 USD/credit
    Tuition Fee
    Based on the original amount of 1442 USD per credit and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Fresh content

Updated in the last year

Check the official programme website for potential updates.

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Strategic Marketing Communications
Fordham University


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