Overview

As a student in the School of Business, you will find yourself inspired by peers, staff, alumni, business leaders, and world-renowned faculty who are focused, collaborative, and engaged in every aspect of the student experience.

This master program in Marketing is offered by the University of Wisconsin Madison. You will join a highly ranked program that equips you to meet both academic and career challenges. Employers value School of Business graduates because of the comprehensive preparation this learning environment provides. Graduates possess highly sought-after general management and specialized expertise in business.

Learning Outcomes

Clearly articulate a business recommendation based on a discovered consumer insight.

Demonstrate a knowledge of or ability to grow business profitably through marketing research efforts.

Articulate a business problem and translate it into a marketing research question.

Evaluate a business problem and apply an appropriate marketing research technique to address the problem.

Programme Structure

Courses include:

Marketing Management

Consumer Behavior

Marketing Research

Brand Management & Strategy

Marketing in a Digital Age

Contemporary Topics

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-03 00:00:00
- Apply before 2026-06-03 00:00:00 , National
Starting 2027-09-03 00:00:00
- Apply before 2027-04-10 00:00:00 , International

Language

English

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

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4.9/5 student rating

Credits

30 SCH

Delivered

On Campus

Campus Location

Madison, United States

Disciplines

Marketing View 276 other Masters in Marketing in United States

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Academic requirements

GPA

3.3

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission consideration for the MBA Program requires a four-year undergraduate degree or the equivalent, in any discipline, from an accredited institution. The School of Business seeks a minimum of two years of full-time work experience along with a strong undergraduate performance.

In addition to academic credentials, GMAT scores and work experience, personal achievements, motivation, communication skills (written and oral), international exposure and recommendation letters are considered in the admission process at both the master's and doctoral levels.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

53090 USD / year

≈ 53090 USD / year
Out-of-State

53090 USD / year

≈ 53090 USD / year
Domestic

Applies to you

In-State

29442 USD / year

≈ 29442 USD / year

Living costs

Madison

United States

1015 - 1752 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

Check your Eligibility

Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Learning Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Madison

Financing

Funding

Scholarships Information

Available Scholarships

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