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Advertising and Branded Media Technology

Academy of Art University

M.A. On Campus
24 months
Duration
1191 USD/credit
1137 USD/credit
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

In the Advertising and Branded Media Technology program of Academy of Art University, you will learn to master all media with ideas that intrigue people. You’ll strengthen your technical skills.

Overview

The Advertising and Branded Media Technology program of Academy of Art University provides students with an opportunity to learn the technical skills that will support their future careers in the art of advertising. It prepares students to solve tomorrow’s problems today. Learning from accomplished advertising professionals, students are prepared for the real world of advertising.

Program Learning Outcomes

Graduate students will meet the following student performance criteria:

Strategic Communication

  • Develop strategic elements focused on the target customer, the product/service, and the market
  • Gather, assess, and apply relevant information, including historical research, to strategic work

Visual Communication

  • Use appropriate visual media, including freehand drawing, to convey essential elements

Verbal Communication

  • Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process
  • Communicate verbally and in writing with a unique and versatile voice

Conceptual Thinking

  • Communicate relevant objectives through the use of appealing aesthetic choices
  • Think conceptually and execute projects beyond traditional advertising media

Professional Readiness

  • Produce a cohesive portfolio tailored to reflect career goals
  • Submit work according to professional presentation standards.

Careers

Successful advertising careers require problem-solvers, which is why our hands-on degree programs provide aspiring advertising professionals a comprehensive problem-solving toolbox of marketable skills and training.

You’ll find our graduates enjoying roles as art directors, copywriters, creative strategists, content creators and others at leading companies. Who’s hiring our alumni? Companies like razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B and more.

Art Director

Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. With copywriters, they drive the advertising industry.

Content Creator

Create, edit, and curate compelling work to supplement ads. You'll work with blogs, streaming videos, magazine articles, books, songs, and movies.

Copywriter

Copywriters craft messages and develop stories for all media so a product or brand can have an intriguing voice. Together with art directors, they form the creative teams that drive the advertising industry.

Creative Strategist

You'll manage information flow, conduct research, and inform and inspire the creative teams. You'll also help devise business strategies and guide clients to success.

Programme Structure

Courses include:

  • Digital Graphics
  • Perspectives in Advertising
  • History of Graphic Design
  • Art Direction
  • Copywriting Techniques
  • Brand Strategy

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

60 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7

Other requirements

General requirements

  • College transcripts must show the classes/subjects, grades, credits and number of hours completed for each class
  • Applicants and sponsors must complete the Affidavit of Support Form
  • An art portfolio in your chosen discipline is required with detailed descriptions for all international graduate school applicants
  • An official bank letter (from student. family/parents/sponsor) must show a minimum balance of $42,000 USD or equivalent
  • We do not require TOEFL or IELTS scores and do not have a minimum score requirement
  • Photocopy of your valid passport
  • Photocopy of your 1-20, 1-94, or other visa document
  • If your transcripts are not in English. they must be translated and notarized

Tuition Fee

  • International

    1191 USD/credit
    Tuition Fee
    Based on the original amount of 1191 USD per credit and a duration of 24 months.
  • National

    1137 USD/credit
    Tuition Fee
    Based on the original amount of 1137 USD per credit and a duration of 24 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Advertising and Branded Media Technology
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Academy of Art University

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