Overview

Integrated Marketing Communication (IMC) is a strategic approach that aims to deliver a consistent message across various internal and external channels and touchpoints. IMC focuses on integrating different communication channels and tactics to create a unified brand experience for customers and key stakeholders.

The goal is to ensure that all marketing and communication efforts work together to reinforce the brand or organization’s positioning, values, and messaging in traditional and digital earned, owned, and paid media channels and outputs.

Careers

William Paterson University of New Jersey alumni hold positions in marketing, branding, advertising, public relations, human resources, talent management, social media marketing, and more!

Graduates gain hands-on experience learning from faculty with industry expertise through case studies, real-world projects, internships, professional networking, and a flexible Graduate Capstone option (practicum, fellowship, project).

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Programme Structure

Courses include:

Organizational Communication

Strategic Multiplatform Writing

Corporate Social Responsibility

Leadership and Teamwork

Digital Communication Application

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-05-18 00:00:00
- Apply before 2026-05-01 00:00:00 , National
Starting 2026-08-26 00:00:00
- Apply before 2026-08-01 00:00:00 , National
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-01-22 00:00:00
- Apply before 2026-12-01 00:00:00 , National
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-05-18 00:00:00
- Apply before 2027-04-01 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

30 SCH

Delivered

Blended

Campus Location

North Haledon, United States

Disciplines

Marketing View 274 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A bachelor's degree from an accredited college or university and official transcripts from all institutions of higher learning attended.
Cumulative grade point average of 3.0 on a scale of 4.00.
Statement essay articulating the student's goals and expectations; how the student's academic and professional backgrounds fit the program outcomes; how they may benefit from the program; or how they would contribute to the program and their fellow students.
One recent letter of recommendation (academic or professional)

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

40830 USD / year

≈ 40830 USD / year
Out-of-State

40830 USD / year

≈ 40830 USD / year
Domestic

Applies to you

In-State

26190 USD / year

≈ 26190 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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