Overview

Deepen your knowledge of brand identity, customizing content, clear communication, and utilizing data to design and deliver impactful messages for digital and traditional platforms. Study branding strategies, corporate advocacy, and reputation management so you can represent any organization capably and responsibly. You will learn to build sources of earned, owned, and paid media to benefit customers, employees, and stakeholders in any industry.

Key Facts

Tailor your Integrated Marketing Communication at William Paterson University of New Jersey and expand your professional portfolio with a flexible capstone internship or project using constructive feedback from our industry-expert faculty to help you showcase your ability to create unified brand experiences that consider marketing, public relations and social media. WP's robust network of supportive alumni has a successful history of helping place our graduates in high-impact positions across various industries, including public relations, communications, marketing and more.

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Programme Structure

Courses include:

Organizational Communication

Strategic Multiplatform Writing

Corporate Social Responsibility

Leadership and Teamwork

Digital Communication Application

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-08 00:00:00
- Apply before 2026-08-16 00:00:00
Starting 2026-11-02 00:00:00
- Apply before 2026-10-11 00:00:00
Starting 2027-05-18 00:00:00
- Apply before 2027-04-26 00:00:00
Starting 2027-07-13 00:00:00
- Apply before 2027-06-21 00:00:00

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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4.9/5 student rating

Credits

30 SCH

Delivered

Blended

Campus Location

North Haledon, United States

Disciplines

Marketing View 277 other Masters in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A bachelor's degree from an accredited college or university and official transcripts from all institutions of higher learning attended.

Cumulative grade point average of 3.0 on a scale of 4.00.

Statement essay articulating the student's goals and expectations; how the student's academic and professional backgrounds fit the program outcomes; how they may benefit from the program; or how they would contribute to the program and their fellow students.

One recent letter of recommendation (academic or professional)

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

40830 USD / year

≈ 40830 USD / year
Out-of-State

40830 USD / year

≈ 40830 USD / year
Domestic

Applies to you

In-State

26190 USD / year

≈ 26190 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Key Facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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