Overview

Students will learn how to leverage social media in order to launch powerful dialogues with an organization’s consumers and advocates. Along with learning the new digital tools, the Public Relations master’s program will give students a solid foundation in traditional PR. Students will gain a solid grasp of how to plan, research, execute, and evaluate effective PR media plans. During the course of the program and in preparation for their final thesis project, students will build a website and social channels from the ground up, fostering their own professional reputation and audience throughout the degree program.

Objective of the Public Relations (Online) program at Full Sail University

Master's Objective The Internet and new media channels have had a profound impact on the field of public relations. The rise of participatory media such as blogs, Twitter, and content- sharing sites has challenged the traditional ideal of who is a journalist – dramatically altering how publicists and PR professionals engage to share their stories. In addition to traditional news media, today’s PR professionals must also identify and develop credible and lasting relationships with influential voices throughout the social media world. Effective PR messages are informative, newsworthy, and interesting – but not to everyone and not all the time. Online PR professionals must compete with a broad spectrum of challenges and with a variety of social media participants, who all have their individual perspective of public relations and Internet marketing strategies. The Public Relations master of arts degree program is designed to provide students with a practical working knowledge of traditional PR methods and a hands-on understanding of the latest new social tools, communication channels, technologies, trends, and best practices. The 12-month program is focused on developing new media PR professionals with a solid understanding of traditional PR tradecraft, digital media expertise, and technical skills.

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Programme Structure

Courses include:

Mastery: Personal Development and Leadership

Public Relations in a Digital World

Writing for Interactive Media

Legal Aspects of Media

Innovative Public Relations Tools and Resources

Social Media Metrics and ROI

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Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Language

English

IELTS

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PTE Academic

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TOEFL^® IBT

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Credits

38 SCH

Delivered

Online

Disciplines

Public Relations View 49 other Masters in Public Relations in United States

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Academic requirements

GPA

English requirements

IELTS

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PTE Academic

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TOEFL^® IBT

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Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

You must have a baccalaureate or higher level degree from an accredited postsecondary educational institution recognized by the U.S. Department of Education with a transfer academic average of 2.0 (2.5 for Game Design), OR a Full Sail bachelor’s degree with a minimum cumulative GPA of 2.0 (2.5 for Game Design).
Applicants who meet these criteria will be considered for admission pending an evaluation of a copy of official transcripts. Documentation of high school graduation or GED is not required.
Degree held must be of similar scope/subject matter as the intended graduate degree program. Students with an undergraduate degree from an unrelated scope or subject matter will be considered for admission upon provision of a Letter of Intent and a professional résumé.
Some programs may request that applicants with a GPA lower than 2.5 submit a Letter of Intent, résumé and college transcripts for Program Director review.

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Tuition Fee

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International

35000 USD/year

Tuition Fee

Based on the tuition of 35000 USD for the full programme during 12 months.
National

35000 USD/year

Tuition Fee

Based on the tuition of 35000 USD for the full programme during 12 months.
In-State

35000 USD/year

Tuition Fee

Based on the tuition of 35000 USD for the full programme during 12 months.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Public Relations (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Objective of the Public Relations (Online) program at Full Sail University

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

National

In-State

Funding

Scholarships Information

Available Scholarships

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