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Strategic Design and Management, M.Sc.

  • Application Deadline
  • 24 months
University rank #531 (QS) , NY, | Online
The Strategic Design and Management program at Parsons School of Design - The New School brings together a diverse group aspiring to initiate and lead change in emerging fields: business professionals wishing to address business challenges through design, design practitioners seeking to acquire expertise in business and leadership.


Led by a world-class faculty, the Strategic Design and Management program offered by the Parsons School of Design - The New School is both academically rigorous and practice-oriented, providing hands-on learning experiences. Students can complete the MS entirely on campus or online, or in a blended learning format.

Design thinking in global contexts

The MS in Strategic Design and Management responds to the major restructuring of economies worldwide. The program brings together design thinking — tools borrowed from studio practice and applied broadly, such as ideation, prototyping, design research and ethnography, and collaborative work — and service design and sustainability frameworks. Strategic Design and Management graduate students focus on the evolving global economy and are exposed to sophisticated real-world perspectives on strategy, sustainability, management, leadership, entrepreneurship, and design innovation and research.

Real-world focus

A 36-credit program, Strategic Design and Management coursework incorporates cutting-edge analyses of the new economy, which help students develop new business models and organizational designs for creative and other industries. These classes provide hands-on experience in designing, managing, and improving many types of firms, including design-intensive and creative businesses. Studios enable students to apply their course learning to projects and prepare for industry and consulting jobs. Parsons also offers an 18-credit graduate certificate in Business of Design.

Global executive option

An executive version of the MS Strategic Design and Management program is also available. It is structured as a series of six three-day seminars held at the Parsons Paris campus, combined with online learning, hands-on studios, and global experiences in New York and Shanghai. Courses are taken one at a time, and the full program takes about 18 months to complete.

Tailored to working professionals

With evening and online classes, this flexible graduate program is well suited to early- to mid-career professionals seeking to complement their design and business expertise with professional application. The program connects students to the broader intellectual community of Parsons and the other schools and research centers of The New School. Housed in the School of Design Strategies at Parsons, the program is part of a leading urban university known for its courses on design thinking, organizational management, nonprofit management, sustainability management, leadership, and entrepreneurship. Parsons is home to the ELab, a design led business lab dedicated to entrepreneurial practice and research. ELab currently offers four programs, spanning from an alumni mentorship program to 3, 9, and 12 month fellowship, incubator, and accelerator options.

Future opportunities

Graduates are well positioned for careers in business, sustainability management, innovation, social enterprise, strategic and service design, and entrepreneurship.

Programme Structure

Courses include:

  • Strategic Design and Management in New Economies
  • Sustainable Business Models
  • Managing Creative Projects and Teams
  • Design Innovation and Leadership
  • Integrative Studio 
  • Regulatory and Ethical Contexts
  • Independent Project: Design Research

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    36 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Blended, Online

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

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  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • Application Form: Complete the online application. All applicants are required to apply online.
  • Application Fee: A nonrefundable $50 application fee paid as part of the online application. A $15 SlideRoom fee is also required.
    • Transcripts
    • Résumé
    • Statement of Purpose
    • Recommendation Letters
    • Portfolio

    Tuition Fee

    • International

      1744 USD/credit
      Tuition Fee
      Based on the original amount of 1744 USD per credit and a duration of 24 months.
    • National

      1744 USD/credit
      Tuition Fee
      Based on the original amount of 1744 USD per credit and a duration of 24 months.
    We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

    Living costs for New York City

    • 1819 - 3970 USD/month
      Living Costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


    Applicants for graduate school who are seeking financial aid should notify their prospective academic department early in the application process. Graduate students are automatically considered for university merit-based scholarships and fellowships as part of the admission process. Note however: For U.S. citizens and permanent residents, limited scholarship funds are usually combined with government supported grants and loans in a financial aid package, so applicants must file the Free Application for Federal Student Aid (FAFSA).

    Graduate students are notified of their scholarship awards soon after their admission in a letter from either their academic program or Student Financial Services.

    StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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