American University Washington DC Multiple locations Washington, D. C. , Washington, D.C.asdasds , United States
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Overview
The Marketing at the American University Washington DC provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.
With countless branding and market research opportunities near our Washington, D.C. campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.
Get The Real-World Experience You Need
The Applied Client Project is the highlight of the program and guaranteed to give you real-world experience.
You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.
The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The Applied Client Project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.
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Visit official programme websiteProgramme Structure
Courses include:
- Digital Advertising and Search Engine Marketing
- Managing Digital Brand Identities
- Entertainment Marketing
- Data-Driven Marketing and Customer Management
- Overview of Integrated Marketing Communications
- Brand Strategy
- Research for Marketing Decisions
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Visit official programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Deadline passed
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Language
English
Credits
30 alternative credits
Delivered
On Campus
Disciplines
Business Administration Marketing International Business View 1056 other Masters in Business Administration in United StatesMore information
Visit official programme websiteAcademic requirements
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. Required
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. Required
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 100
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 7
Other requirements
General requirements
- A current copy of your resume is required and must be uploaded in the supplemental items section of the online application.
- A statement of purpose is required for all graduate programs, including certificate programs, and can be completed on the application form.
- One letter of recommendation is required for the the MBA program and all MS programs.
- An interview is required for admission to the Full-time MBA and MS Marketing programs.
- A non-refundable fee of $100 USD is required.
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Visit official programme websiteTuition Fee
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International
1812 USD/creditTuition FeeBased on the original amount of 1812 USD per credit and a duration of 12 months. -
National
1812 USD/creditTuition FeeBased on the original amount of 1812 USD per credit and a duration of 12 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Visit official programme websiteMore information
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