Marketing

Overview

The Marketing at the American University Washington DC provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.

With countless branding and market research opportunities near our Washington, DC campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.

Get the real-world experience you need

The applied client project is the highlight of the program and guaranteed to give you real-world experience.

You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The applied client project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.