Study cover for Marketing
M.Sc. On Campus

Marketing

American University Washington DC

12 months
Duration
54360 USD/year
54360 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing at the American University Washington DC gives a competitive edge to students seeking careers in marketing. 

Visit the official programme website for more information

Overview

The Marketing at the American University Washington DC provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.

With countless branding and market research opportunities near our Washington, DC campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.

Get the real-world experience you need

The applied client project is the highlight of the program and guaranteed to give you real-world experience.

You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The applied client project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.

Programme Structure

Courses include:

  • Understanding the Marketplace and Consumer  
  • Digital Advertising and Search Engine Marketing  
  • Managing Digital Brand Identities
  • Entertainment Marketing  
  • Data Driven Marketing and Customer Management  
  • Overview of Integrated Marketing Communications  
  • Brand Strategy 
  • Research for Marketing Decisions 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS
7
TOEFL admission requirements TOEFL® IBT
100

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

English requirements

IELTS admission requirements IELTS
7
TOEFL admission requirements TOEFL® IBT
100

Other requirements

General requirements

  • Work Experience
  • Current Resume
  • Statement of Purpose Essay
  • Letter of Recommendation
  • Transcripts
  • GMAT/GRE Score
  • Interview (by invitation only)
  • Application Fee & Enrollment Deposit

Tuition Fee

To alway see correct tuition fees
  • International

    54360 USD/year
    Tuition Fee
    Based on the tuition of 1812 USD per credit during 12 months.
  • National

    54360 USD/year
    Tuition Fee
    Based on the tuition of 1812 USD per credit during 12 months.

Living costs for Washington, D. C.

1705 - 2975 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Marketing
-
American University Washington DC

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