The Marketing at the American University Washington DC provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.
With countless branding and market research opportunities near our Washington, DC campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.
Get the real-world experience you need
The applied client project is the highlight of the program and guaranteed to give you real-world experience.
You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.
The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The applied client project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.
Get more detailsVisit official programme website
- Understanding the Marketplace and Consumer
- Digital Advertising and Search Engine Marketing
- Managing Digital Brand Identities
- Entertainment Marketing
- Data Driven Marketing and Customer Management
- Overview of Integrated Marketing Communications
- Brand Strategy
- Research for Marketing Decisions
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- Apply before
DisciplinesBusiness Administration Marketing International Business View 250 other Masters in International Business in United States
Explore more key informationVisit official programme website
- Work Experience
- Current Resume
- Statement of Purpose Essay
- Letter of Recommendation
- GMAT/GRE Score
- Interview (by invitation only)
- Application Fee & Enrollment Deposit
Make sure you meet all requirementsVisit official programme website
International54360 USD/yearTuition FeeBased on the tuition of 1812 USD per credit during 12 months.
National54360 USD/yearTuition FeeBased on the tuition of 1812 USD per credit during 12 months.
Living costs for Washington, D. C.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.