12 months
Duration
1812 USD/credit
1812 USD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Masters in Marketing at the American University Washington DC gives a competitive edge to students seeking careers in marketing.

Visit the official programme website for more information

Overview

The Marketing at the American University Washington DC provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.

With countless branding and market research opportunities near our Washington, D.C. campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.

Get The Real-World Experience You Need

The Applied Client Project is the highlight of the program and guaranteed to give you real-world experience.

You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The Applied Client Project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.

Programme Structure

Courses include:

  • Digital Advertising and Search Engine Marketing
  • Managing Digital Brand Identities
  • Entertainment Marketing
  • Data-Driven Marketing and Customer Management
  • Overview of Integrated Marketing Communications
  • Brand Strategy
  • Research for Marketing Decisions

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3 (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
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Read more about GRE®
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
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English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7 (required)
Schedule IELTS
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
100 (required)
Schedule TOEFL®
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
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Other requirements

General requirements

  • A current copy of your resume is required and must be uploaded in the supplemental items section of the online application. 
  • A statement of purpose is required for all graduate programs, including certificate programs, and can be completed on the application form. 
  • One letter of recommendation is required for the the MBA program and all MS programs. 
  • An interview is required for admission to the Full-time MBA and MS Marketing programs. 
  • A non-refundable fee of $100 USD is required. 

Tuition Fee

  • International

    1812 USD/credit
    Tuition Fee
    Based on the original amount of 1812 USD per credit and a duration of 12 months.

  • National

    1812 USD/credit
    Tuition Fee
    Based on the original amount of 1812 USD per credit and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Official programme website
Marketing
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American University Washington DC
Official programme website

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