Overview
With a solid foundation in branding, consumer behavior, data, and management, you'll be equipped to bring your most cutting-edge ideas to life.
Key Facts
Our classes are hands-on, providing you with strategies you can implement once you're in the workforce. You'll visit industry sites, experiment with different marketing techniques, and apply the latest trends in your projects. Plus, you'll participate in the applied client project, the heart of our program.
During your studies at Marketing programme offered by American University Washington DC, you will be part of a cohort—a collaborative learning group. You will share classes, study, and work on group projects together. In addition to creating your first network of supportive peers, the cohort experience allows you to build your teamwork skills while focusing on a common goal.
Programme Structure
Courses include:
- Understanding the Marketplace and Consumer
- Digital Advertising and Search Engine Marketing
- Managing Digital Brand Identities
- Entertainment Marketing
- Data Driven Marketing and Customer Management
- Overview of Integrated Marketing Communications
- Brand Strategy
- Research for Marketing Decisions
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
-
Language
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- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
Delivered
Campus Location
- Washington, D. C., United States
Disciplines
Marketing View 275 other Masters in Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Work Experience
- Current Resume
- Statement of Purpose Essay
- Letter of Recommendation
- Transcripts
- GMAT/GRE Score
- Interview (by invitation only)
- Application Fee & Enrollment Deposit
Tuition Fees
-
International Applies to you
Applies to youNon-residents62400 USD / year≈ 62400 USD / year - Out-of-State62400 USD / year≈ 62400 USD / year
-
Domestic
Applies to youIn-State62400 USD / year≈ 62400 USD / year
Living costs
Washington, D. C.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
Interested in financing your studies? Find a student loan that works for you.
Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.
- Flexible loans from US$2,001 to US$100,000
- Fixed interest rates -- no inflation surprises
- No upfront fees or prepayment penalties
- Accepted at 500+ universities across the U.S. & Canada
- 100% online application -- instant conditional offer
- Free visa & career support through our Path2Success program
Funding
Need help with your student visa?
Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.
- Avoid common visa mistakes and delays
- Know exactly what documents you need
- Get a clear checklist tailored to your situation
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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