• Application Deadline
  • 12 months
    Duration

About

The Marketing at the American University Washington DC provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.

With countless branding and market research opportunities near our Washington, D.C. campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.

Get The Real-World Experience You Need

The Applied Client Project is the highlight of the program and guaranteed to give you real-world experience.

You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The Applied Client Project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.

Programme Structure

Courses include:

  • Digital Advertising and Search Engine Marketing
  • Managing Digital Brand Identities
  • Entertainment Marketing
  • Data-Driven Marketing and Customer Management
  • Overview of Integrated Marketing Communications
  • Brand Strategy
  • Research for Marketing Decisions

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    30 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    100

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

  • This programme accepts GRE® scores. However, it does not provide a recommended score range.

    Schedule GRE®

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

General Requirements

  • A current copy of your resume is required and must be uploaded in the supplemental items section of the online application. 
  • A statement of purpose is required for all graduate programs, including certificate programs, and can be completed on the application form. 
  • One letter of recommendation is required for the the MBA program and all MS programs. 
  • An interview is required for admission to the Full-time MBA and MS Marketing programs. 
  • A non-refundable fee of $100 USD is required. 

Tuition Fee

  • International

    1759 USD/credit
    Tuition Fee
    Based on the original amount of 1759 USD per credit and a duration of 12 months.
  • National

    1759 USD/credit
    Tuition Fee
    Based on the original amount of 1759 USD per credit and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Washington, D. C.

  • 1705 - 2980 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

Wishlist

Did you know you can compare your wishlisted programmes with our new Comparison tool?