Overview

Key Features

We help motivated students transition from a tactical to a more strategic, managerial approach to advertising and public relations, while becoming ethical and globally competent thought leaders in their future careers.

The Advertising and Public Relations Master of Arts program at The University of Alabama offers three concentrations that enable students to develop expertise in three growing areas of advertising and public relations.

The Advertising Creative concentration helps students build portfolios while learning to solve a client’s problems by beautifully wrapping smart strategies in provocative, layered, and memorable ideas.

The Media Strategy concentration equips students with analytic skills necessary to analyze traditional, digital, and social media data, uncover actionable insights, and develop brand strategies leveraging those insights.

Programme Structure

Courses Included:

Media Planning.

Political Campaign Management.

Lobbying.

Advertising/Public Relations Communication Research Methods

Advertising/Public Relations Communication Theory

International Public Relations

Contemporary Advertising and Public Relations

Persuasive Communication

Advertising and Public Relations Management

Research Applications in Advertising and Public Relations

Visual Communication

Directed Independent Study

Integrated Communication Project

Independent Study or Research

Communication Campaign Workshop

Thesis Research

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-21 00:00:00
- Apply before 2026-05-01 00:00:00

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

33 SCH

Delivered

On Campus, Blended, Online

Campus Location

Tuscaloosa, United States

Disciplines

Public Relations Advertising View 28 other Masters in Advertising in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

An online application form

Application fee payment

Statement of purpose

Unofficial admission scores (GRE, GMAT, MAT or MCAT; if required by the department)

Unofficial transcripts

Letters of recommendation

Language scores (non-native English speakers)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34542 USD / year

≈ 34542 USD / year
Out-of-State

34542 USD / year

≈ 34542 USD / year
Domestic

Applies to you

In-State

11684 USD / year

≈ 11684 USD / year

Living costs

Tuscaloosa

United States

850 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

Check your Eligibility

Get the funding you need to study in the U.S. or Canada - with a process that's fast, simple, and built for international students.

Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Advertising and Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Tuscaloosa

Financing

Funding

Scholarships Information

Available Scholarships

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