Overview

Study Marketing at University of Southern California

Ranked 6th in the nation by the TFE Times in only six months after its launch, University of Southern California Marshall’s MS. MKT Program greatly leverages the resources of an elite business school while providing immense access to coursework across one of the world’s most prominent research universities.

Students will be able to astutely identify target audiences and their needs, develop enticing products and services, and create effective marketing programs inclusive of advertising, sales promotions, distribution and pricing.

The Marketing MSc program offered at University of Southern California provides tools, concepts, frameworks, critical thinking, analytical and innovative skills as well as practical hands-on projects in areas of interest to include marketing analytics, consumer insights, social media, customer relationship management, and digital marketing to allow for more effective development, enhancement and refinement of marketing techniques that are critical to the success of domestic and global businesses.

The Master of Science in Marketing Program will bring you to USC’s University Park Campus in Los Angeles, introducing you to award-winning thought leaders and putting you at the center of a dynamic metropolis that is the linchpin of the global economy.

Programme Structure

Courses include:

Marketing Management

Marketing Strategy

Business Analytics OR Market Demand and Sales Forecasting

Advertising and Promotion Management

Branding Strategy

Consumer Behavior

Marketing and Consumer Research

Marketing Channels

New Product Development

Pricing Strategies

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months
- Flexible

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-04-15 00:00:00

Language

English

TOEFL^® IBT

100

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PTE Academic

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IELTS

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Credits

30 SCH

Delivered

On Campus

Campus Location

Los Angeles, United States

Disciplines

Marketing View 274 other Masters in Marketing in United States

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Academic requirements

GRE^®

Required

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Four-year undergraduate degree, or equivalent, from an accredited institution.
A completed online application.
Official academic transcripts: Upload unofficial (or self-reported) copies of your academic transcripts with your application in addition to sending official academic transcripts to USC.
Official GMAT or GRE score report.
Essays: Required essays, as outlined in the online application. An optional essay is available to provide any additional information you wish to convey to the Admissions Committee.
A professional résumé.
Two letters of recommendation, which must be submitted online.
Application fee: $150.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

83853 USD / year

≈ 83853 USD / year
Out-of-State

83853 USD / year

≈ 83853 USD / year
Domestic

Applies to you

In-State

83853 USD / year

≈ 83853 USD / year

Living costs

Los Angeles

United States

1520 - 2570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

MPOWER Financing No cosigner. No collateral. No hidden fees.

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Flexible loans from US$2,001 to US$100,000
Fixed interest rates -- no inflation surprises
No upfront fees or prepayment penalties
Accepted at 500+ universities across the U.S. & Canada
100% online application -- instant conditional offer
Free visa & career support through our Path2Success program

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Study Marketing at University of Southern California

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Los Angeles

Financing

Funding

Scholarships Information

Available Scholarships

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