Overview

Key facts:

In addition, special attention is given to Direct Interactive Marketing, which focuses on one-to-one customer relationship building, direct response marketing and customer lifetime value. In these courses, students will be instructed on how to employ customer databases to create interactive communication campaigns, acquire customers and retain customers through customer relationship management programs.
Students in the Strategic Marketing program of The University of Akron will become familiar with resources at the Taylor Institute for Direct Marketing. Additional resources supporting this concentration include the Suarez Applied Marketing Research Laboratory and the Fisher Institute for Professional Selling. Students may choose the Direct Interactive Marketing Track, the traditional Strategic Marketing Track or may combine any three of the six courses.

Programme Structure

Courses include:

Process Analysis and Cost Management

Strategic Financial Decision Making

Management of Supply Chain and Operations

Managing People in Organizations

Strategic Marketing

International Business Environments

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-05-20 00:00:00
- Apply before 2026-05-01 00:00:00
Starting 2026-08-26 00:00:00
- Apply before 2026-08-01 00:00:00
Starting 2027-01-16 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

TOEFL^® IBT

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IELTS

6.5

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Credits

48 SCH

48-51

Delivered

On Campus

Campus Location

Akron, United States

Disciplines

Marketing International Business Master in Business Administration (MBA) View 774 other Masters in Master in Business Administration (MBA) in United States

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Academic requirements

GPA

2.7

GMAT

500

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

GMAT (score of 500 or better preferred) or GRE, LSAT, PCAT, or MCAT scores. Test waivers may be granted for students holding an advanced degree or those with three or more years of work experience beyond conferral of the bachelor's degree.

Two letters of recommendation

Statement of purpose

Resume

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38544 USD / year

≈ 38544 USD / year
Out-of-State

38544 USD / year

≈ 38544 USD / year
Domestic

Applies to you

In-State

23184 USD / year

≈ 23184 USD / year

Living costs

Akron

United States

890 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Akron

Funding

Scholarships Information

Available Scholarships

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