Strategic Marketing The University of Akron

Overview

The Strategic Marketing programme at The University of Akron provides students with a sophisticated understanding of modern commercial environments and consumer behaviour. This advanced degree integrates theoretical frameworks with practical applications to prepare graduates for leadership roles in the evolving global marketplace.

Students benefit from a curriculum that balances core business proficiencies with specialised marketing intelligence. The course structure ensures that learners develop essential skills in financial decision-making, supply chain management, and organisational strategy while focusing on the nuances of interactive communication and customer lifetime value.

Why Strategic Marketing at The University of Akron?

The University of Akron offers an exceptional environment for marketing students through its dedicated research facilities and specialised institutes. Learners gain access to the Taylor Institute for Direct Marketing, which provides unique resources for studying one-to-one customer relationship building and database management.

Further enhancing the academic experience are the Suarez Applied Marketing Research Laboratory and the Fisher Institute for Professional Selling. These facilities allow students to engage with real-world data and professional sales techniques, ensuring they are well-equipped with the practical tools required by the industry today.

Tuition Fee Breakdown

• International fee: USD 803 per credit
• National fee: USD 803 per credit
• Local fee: USD 483 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a solid foundation in business administration followed by specialised marketing modules. Modules may include:

MBA Gateway Courses

• Financial Accounting
• Managerial Finance
• Government and Business
• Economic Analysis

MBA Professional Courses

• Leading and Influencing
• Professional Integrity
• Negotiations in the workplace
• Business Analytics and Information Strategy

MBA Core Courses

• Process Analysis and Cost Management
• Strategic Financial Decision Making
• Management of Supply Chain and Operations
• Managing People in Organizations
• Strategic Marketing
• International Business Environments

Concentration Modules

• Marketing Analytics
• Brand Management
• Customer Relationship Marketing
• Digital Marketing
• Marketing Research
• Sales Management

Integrative Course

• Organizational Strategy

Careers with Strategic Marketing

Graduates of this programme are prepared for diverse leadership opportunities across various sectors, including retail, manufacturing, and digital services. The focus on direct interactive marketing and customer relationship management opens pathways into specialised roles such as brand manager, marketing analyst, or sales director.

By mastering the use of customer databases and interactive campaigns, alumni are highly valued by organisations looking to improve customer acquisition and retention. The integration of international business perspectives also ensures that graduates are ready to operate within multinational corporations and global marketing agencies.