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Overview
In addition, special attention is given to Direct Interactive Marketing, which focuses on one-to-one customer relationship building, direct response marketing and customer lifetime value. In these courses, students will be instructed on how to employ customer databases to create interactive communication campaigns, acquire customers and retain customers through customer relationship management programs.
Students in the Strategic Marketing program of The University of Akron will become familiar with resources at the Taylor Institute for Direct Marketing. Additional resources supporting this concentration include the Suarez Applied Marketing Research Laboratory and the Fisher Institute for Professional Selling. Students may choose the Direct Interactive Marketing Track, the traditional Strategic Marketing Track or may combine any three of the six courses.
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Visit official programme websiteProgramme Structure
Courses include:
- Process Analysis and Cost Management
- Strategic Financial Decision Making
- Management of Supply Chain and Operations
- Managing People in Organizations
- Strategic Marketing
- International Business Environments
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , National
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- Starting
- Apply before , National
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- Starting
- Apply before , National
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More details
It is recommended that international students apply six weeks prior to these dates to allow time for admission and I-20 visa processing.
Language
English
IELTS 6.5
TOEFL® IBT 79
Delivered
On Campus
Disciplines
Marketing View 303 other Masters in Marketing in United StatesAcademic requirements
GMAT 500
English requirements
IELTS 6.5
TOEFL® IBT 79
Other requirements
General requirements
- GMAT (score of 500 or better preferred) or GRE, LSAT, PCAT, or MCAT scores. Test waivers may be granted for students holding an advanced degree or those with three or more years of work experience beyond conferral of the bachelor's degree.
- Two letters of recommendation
- Statement of purpose
- Resume
Tuition Fee
To alway see correct tuition fees
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International
38496 USD/yearTuition FeeBased on the tuition of 802 USD per credit during 12 months. -
National
38496 USD/yearTuition FeeBased on the tuition of 802 USD per credit during 12 months. -
In-State
22128 USD/yearTuition FeeBased on the tuition of 461 USD per credit during 12 months.
Living costs for Akron
890 - 1300 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Due for update
Updated over a year ago
Check the official programme website for potential updates.