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M.B.A. On Campus

Strategic Marketing

The University of Akron

12 months
Duration
802 USD/credit 38496 USD/year
802 USD/credit 38496 USD/year
461 USD/credit 22128 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Strategic Marketing program of The University of Akron offers an overview of critical marketing functions including research, branding and sales management.

Overview

In addition, special attention is given to Direct Interactive Marketing, which focuses on one-to-one customer relationship building, direct response marketing and customer lifetime value. In these courses, students will be instructed on how to employ customer databases to create interactive communication campaigns, acquire customers and retain customers through customer relationship management programs. 

Students in the Strategic Marketing program of The University of Akron will become familiar with resources at the Taylor Institute for Direct Marketing. Additional resources supporting this concentration include the Suarez Applied Marketing Research Laboratory and the Fisher Institute for Professional Selling. Students may choose the Direct Interactive Marketing Track, the traditional Strategic Marketing Track or may combine any three of the six courses.

Programme Structure

Courses include:

  • Process Analysis and Cost Management
  • Strategic Financial Decision Making
  • Management of Supply Chain and Operations
  • Managing People in Organizations
  • Strategic Marketing
  • International Business Environments

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

It is recommended that international students apply six weeks prior to these dates to allow time for admission and I-20 visa processing. 

Delivered

On Campus

Academic requirements

GMAT admission requirements GMAT
500

Other requirements

General requirements

  • GMAT (score of 500 or better preferred) or GRE, LSAT, PCAT, or MCAT scores. Test waivers may be granted for students holding an advanced degree or those with three or more years of work experience beyond conferral of the bachelor's degree.
  • Two letters of recommendation
  • Statement of purpose
  • Resume

Tuition Fee

To alway see correct tuition fees
  • International

    38496 USD/year
    Tuition Fee
    Based on the tuition of 802 USD per credit during 12 months.
  • National

    38496 USD/year
    Tuition Fee
    Based on the tuition of 802 USD per credit during 12 months.
  • In-State

    22128 USD/year
    Tuition Fee
    Based on the tuition of 461 USD per credit during 12 months.

Living costs for Akron

890 - 1300 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Strategic Marketing
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The University of Akron

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