Overview

This Global Marketing programme from University of York will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments.

Quick Facts:

The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing, AI integration and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.

Accreditation

In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.

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Programme Structure

Courses include:

Contemporary Consumer Behaviour

Global Business Strategy

Ethical Marketing and Sustainability

Digital Marketing Strategy

Research in Marketing

Advanced Research Methods in Marketing

Brand Management

Management, Society and Artificial Intelligence

Marketing Planning for Services

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-08-29 00:00:00 , International
- Apply before 2026-09-05 00:00:00 , National

Language

English

Duolingo English Test

120

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TOEFL^® IBT

87

Schedule TOEFL®

PTE Academic

61

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

York, United Kingdom

Disciplines

Marketing View 337 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

87

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

2:2 or equivalent in any subject. We may give preference to applicants with knowledge of marketing and/or business management.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30530 GBP / year

≈ 30530 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

14540 GBP / year

≈ 14540 GBP / year

Living costs

York

United Kingdom

646 - 1124 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Global Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Quick Facts:

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

York

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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