12 months
Duration
22440 GBP/year
10960 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Global Marketing programme from University of York will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environements. 

Visit the official programme website for more information

Overview

The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.

You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.

This Global Marketing programme from University of York will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.

Careers and skills

The specialist skills and insight you'll develop are valued by businesses in virtually every field. This course will provide you with the knowledge and skills needed for management roles in private and public sector organisations around the world.

Our graduates go on to careers in all aspects of marketing and management. Each year, some continue their studies, joining the York Management School doctoral programme.

Career opportunities

  • Brand specialist, Amazon
  • Brand activation, Coca-Cola
  • Talent management trainee, EPSON
  • Web content specialist, Gear4Music Ltd
  • Executive assistant, General Electric China
  • Marketing intern, L'Oréal UK
  • Management trainee, Nestlé
  • PR and communications executive, Teenage Cancer Trust

Accreditation

In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.

Programme Structure

Courses include:

  • Global Marketing 
  • International Business Strategy 
  • Digital Marketing Strategy 
  • Ethical Marketing and Sustainability
  • Research Methods 
  • Data Analysis
  • Brand Management 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

Applications can be submitted year-round, but we recommend you apply as early as possible as entry to many courses is competitive.

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • 2:1 or equivalent in any subject. We may give preference to applicants with knowledge of marketing and/or business management. Alternatively, we may accept a 2:2 undergraduate degree supported by professional qualifications or at least one year of relevant work experience.

Tuition Fee

To alway see correct tuition fees
  • International

    22440 GBP/year
    Tuition Fee
    Based on the tuition of 22440 GBP per year during 12 months.
  • National

    10960 GBP/year
    Tuition Fee
    Based on the tuition of 10960 GBP per year during 12 months.

Living costs for York

646 - 1124 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Global Marketing
-
University of York

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