M.Sc. Online

Management: Marketing

University of Maryland Global Campus

12 months
659 USD/credit 23724 USD/year
659 USD/credit 23724 USD/year
504 USD/credit 18144 USD/year
Tuition fee
Apply date
Start date


Develop your marketing expertise and gain leading-edge management skills with a master's degree in Management: Marketing at University of Maryland University College.


The Master of Science in Management: Marketing from University of Maryland University College can help you move toward a senior position with leadership skills essential to the core function of every organization, public or private. You'll learn the latest marketing strategies as well as the foundations of solid management practice to gain an edge in the job market.

Throughout the curriculum, major emphasis is placed on the effects of rapid technological change on organizations and administrative processes, and the consequent ethical and moral responsibilities of managers to society at large.

Marketing Specialization

The Marketing specialization is designed for managers in the public, private or non-profit sectors who need to acquire customers for their products and services either internally, externally, or business-to-business.

The program focuses on the theories and skills that managers need to know in order to attract customers:

  • Defining the scope of 21st century marketing
  • Developing and executing effective marketing strategies
  • Adapting to rapidly changing technologies
  • Building customer satisfaction and retention
  • Facilitating communication successfully between the organization to the customer

Career Path

The MSM program prepares graduates for a number of entry-, mid-, and high- level positions, as determined by a student's work experience.

Depending on a student's background and an employer's criteria, graduates of the Marketing specialization may qualify for these positions:

  • Marketing Manager (B-to-B or consumer)
  • Internet Marketing Manager
  • Direct Marketing Manager
  • Product/Brand Manager
  • Manufacturer's Representative
  • Retail Manager
  • Account Executive (Business or consumer products)
  • Market Research Analyst (Entry-level)
  • Promotions Manager

Program Objectives

Graduates of this program will be able to:

  • Use methods and conduct of organizational assessments
  • Understand the organization/environment relationship
  • Oversee strategic planning
  • Demonstrate organizational communication and leadership
  • Budget and allocate resources
  • Manage organizational decision making

Programme Structure

Courses include:

  • Organizational Theory

  • Intercultural Communication and Leadership

  • Financial Decision Making for Managers

  • Statistics for Managerial Decision Making

  • Marketing Management

  • Legal and Ethical Issues in Global Communications

  • Consumer Behavior

  • Brand Management

  • Marketing Intelligence and Research Systems

  • International Marketing Management

  • Integrated Direct Marketing

Key information


  • Part-time
    • 12 months

Start dates & application deadlines


36 alternative credits



Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Official documentation indicating successful completion of the equivalent of a U.S. baccalaureate degree: If you were educated in a country other than the United States, you must have your official transcripts evaluated by an independent credit evaluation service. The evaluation company will send a copy of the evaluation to both you and UMUC. However, providing your transcript does not ensure admission to the Graduate School.
  • English language proficiency: If you were educated outside of the U.S., you need to demonstrate college-level proficiency in written English to UMUC.

Tuition Fee

To alway see correct tuition fees
  • International

    23724 USD/year
    Tuition Fee
    Based on the tuition of 659 USD per credit during 12 months.
  • National

    23724 USD/year
    Tuition Fee
    Based on the tuition of 659 USD per credit during 12 months.
  • In-State

    18144 USD/year
    Tuition Fee
    Based on the tuition of 504 USD per credit during 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Management: Marketing
University of Maryland Global Campus


Go to your profile page to get personalised recommendations!