Overview

The Master of Science in Management - Marketing from University of Maryland Global Campus can help you move toward a senior position with leadership skills essential to the core function of every organization, public or private. You'll learn the latest marketing strategies as well as the foundations of solid management practice to gain an edge in the job market.

Throughout the curriculum, major emphasis is placed on the effects of rapid technological change on organizations and administrative processes, and the consequent ethical and moral responsibilities of managers to society at large.

Marketing Specialization

The Marketing specialization is designed for managers in the public, private or non-profit sectors who need to acquire customers for their products and services either internally, externally, or business-to-business.

The program focuses on the theories and skills that managers need to know in order to attract customers:

Defining the scope of 21st century marketing

Developing and executing effective marketing strategies

Adapting to rapidly changing technologies

Building customer satisfaction and retention

Facilitating communication successfully between the organization to the customer

Career Path

The MSM program prepares graduates for a number of entry-, mid-, and high- level positions, as determined by a student's work experience.

Depending on a student's background and an employer's criteria, graduates of the Marketing specialization may qualify for these positions:

Marketing Manager (B-to-B or consumer)

Internet Marketing Manager

Direct Marketing Manager

Product/Brand Manager

Manufacturer's Representative

Retail Manager

Account Executive (Business or consumer products)

Market Research Analyst (Entry-level)

Promotions Manager

Program Objectives

Graduates of this program will be able to:

Use methods and conduct of organizational assessments

Understand the organization/environment relationship

Oversee strategic planning

Demonstrate organizational communication and leadership

Budget and allocate resources

Manage organizational decision making

Programme Structure

Courses include:

Organizational Theory
Intercultural Communication and Leadership
Financial Decision Making for Managers
Statistics for Managerial Decision Making
Marketing Management
Legal and Ethical Issues in Global Communications
Consumer Behavior
Brand Management
Marketing Intelligence and Research Systems
International Marketing Management
Integrated Direct Marketing

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

We offer multiple sessions each semester, so you can fit one or more courses into your life every fall, spring, and summer.

Language

English

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IELTS

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Credits

36 SCH

Delivered

Online

Campus Location

Maryland City, United States

Disciplines

Management Studies Digital Marketing View 563 other Masters in Management Studies in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Official documentation indicating successful completion of the equivalent of a U.S. baccalaureate degree: If you were educated in a country other than the United States, you must have your official transcripts evaluated by an independent credit evaluation service. The evaluation company will send a copy of the evaluation to both you and UMUC. However, providing your transcript does not ensure admission to the Graduate School.

English language proficiency: If you were educated outside of the U.S., you need to demonstrate college-level proficiency in written English to UMUC.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23724 USD / year

≈ 23724 USD / year
Out-of-State

23724 USD / year

≈ 23724 USD / year
Domestic

Applies to you

In-State

19584 USD / year

≈ 19584 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Management - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Marketing Specialization

Career Path

Program Objectives

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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