Overview

Digital Audience Strategy from Arizona State University, students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, students develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital content creation. They work with clients to develop, test and execute audience growth strategies in real time.

Key facts

Admission to this program is limited to students who do not have an undergraduate degree or minor in digital audiences.

Through required coursework in media law and entrepreneurship, students learn to make sound business decisions regarding consumer privacy, digital data security and community engagement. Through elective courses, students develop additional expertise in areas such as management, audience data and intellectual property. Graduate students may also pursue an internship for elective credit.

Students graduate from the program ready to drive audience growth, lead digital marketing and further business development.

The digital field is rapidly growing and true experts are highly sought after. The MS program in digital audience strategy equips students with the knowledge and skills they need to launch a new career in digital marketing, content creation, social media and SEO. Graduates are empowered and ready to accelerate their current communications career, able to step into leadership positions to steer digital marketing and communications teams.

Careers in this field include:

marketing associate
marketing manager
market research analyst
SEO specialist
social media manager

Programme Structure

Courses include:

Media Law
Audience Lifecycle and Growth Strategies
Defining the Digital Audience
Search Engine Strategy for Digital Audience Acquisition
Social Media Campaigns and Engagement
Digital Audience Research and Behavior

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00

Application deadline not specified.
Starting 2027-01-11 00:00:00

Application deadline not specified.

More details

ASU offers this program in an online format with multiple enrollment sessions throughout the year.

Language

English

Duolingo English Test

105

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IELTS

6.5

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Credits

33 SCH

Delivered

On Campus, Online

Campus Location

Los Angeles, United States

Disciplines

Digital Media View 178 other Masters in Digital Media in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree in journalism, communications, public relations or a related field from a regionally accredited institution.

Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program, or a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program.

All applicants must submit:

graduate admission application and application fee
official transcripts
personal statement of intent
professional resume
proof of English proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30348 USD / year

≈ 30348 USD / year
Out-of-State

29196 USD / year

≈ 29196 USD / year
Domestic

Applies to you

In-State

13327 USD / year

≈ 13327 USD / year

Additional Details

Online tuition per year:

Resident $8,790

Non-resident $17,488

Living costs

Los Angeles

United States

1520 - 2570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Audience Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Los Angeles

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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