Overview

Do you want to pursue a career in brand management, customer relationship management, or as a general marketing manager, both in B2C and B2B industries? This Marketing - Brand and Customer Management course offered at Vrije Universiteit Amsterdam is designed to support you if you have such a career goal! B&CM specialization equips you with the knowledge to analyze and optimize customer journeys and to design integrated experiences across various touchpoints. Dive deep into the world of brand management, learning how to incorporate the perspectives of consumers, firms and employees when managing brands.

Entering the job market

Many of our alumni work for large organizations, (e.g. ABN AMRO Bank N.V., ING Group, PostNL, Henkel and FrieslandCampina), but there are also many alumni who decided to start their own company after graduation.  

Most alumni are active in management positions going from management traineeships to brand, account, process, product, project and general management. Furthermore, our alumni population is also well represented by positions in consulting (e.g. data analyst, intelligence manager, research consultant and  sales & marketing analyst).  Throughout your programme, SBE Career Services supports you with your career preparations.

Open Days

Join the Online Master’s Event on Thursday, 26 November, or the International Master’s Webinar on Tuesday, 6 October, to learn more about the programme and studying at VU Amsterdam.