Communication Science - Marketing and Corporate Communication Vrije Universiteit Amsterdam

Overview

During the Communication Science - Marketing and Corporate Communication course from Vrije Universiteit Amsterdam , you will focus on marketing and PR communication, developing expertise that goes beyond traditional marketing and corporate communication. You will not only learn how to design effective campaigns, but also how to use communication to promote socially responsible behavior among consumers and companies. The knowledge and skills you acquire will make you a communication specialist who understands, and knows how to influence consumers, employees, policymakers, and the general public.

Future

The graduates of this Master often end up working for large offline and online communication agencies or in the communication department of an organization. And at a later stage we often see our alumni advance to roles in which they become responsible for the communication strategy of corporations and government organizations, including breweries, ministries, online platforms, chain stores, media companies and NGOs. Yet another group of students ends up working more hands-on at smaller organizations or agencies where they combine communication strategy and its implementation.  

After this Communication Science Master you will be able to work in a great variety of different positions. You will be able to work at a marketing or advertising agency as a researcher who critically examines communication forms and effects, or as an editor at a media company, a spokesperson for a government or other organization, a conference manager, a communication consultant, a researcher or as a journalist