Overview

We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses. The MSc in Marketing comprises two profiles: Marketing Management (MM) and Marketing Analytics and Data Science (MADS).

Within the MM profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Job prospects

After completing this Marketing programme from University of Groningen, you will be well suited for a career in marketing.

Marketing Management (MM) graduates might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager.

Marketing Analytics and Data Science (MADS) graduates might pursue careers as a Market Researcher in research and consultancy companies, a Market Researcher within an organisation, a Marketing Intelligence Expert, Data Scientist, a Customer Intelligence Expert or a researcher at a university (Research Master's & PhD programmes).

Accreditation

EQUIS and AACSB accredited

Programme Structure

Courses include:

Consumer Psychology

Customer Models

Data Science and Marketing Analytics

Marketing Engineering

Marketing Research Methods

Market Models

Strategic Marketing for MSc Marketing

Consumer Psychology

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-05-01 00:00:00
Starting 2027-02-01 00:00:00
- Apply before 2026-10-15 00:00:00

Language

English

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

60 ECTS

Delivered

On Campus

Campus Location

Groningen, Netherlands

Disciplines

Marketing View 26 other Masters in Marketing in Netherlands

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country.

Both GMAT and GRE are now being offered by mba.com and ETS as an online option to take from home worldwide.

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180).

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21400 EUR / year

≈ 21400 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

2601 EUR / year

≈ 2601 EUR / year

Living costs

Groningen

Netherlands

750 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Job prospects

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Groningen

Funding

Scholarships Information

Available Scholarships

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