Marketing, M.Sc.

  • Application Deadline
  • 12 months
  • English (schedule IELTS)
University rank #59 (ARWU) ,
In this programme you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. The MSc in Marketing from the University of Groningen comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).


How to generate and use customer insights and create sustainable customer relationships? The MSc in Marketing from the University of Groningen will address this question. 

Within the MM track, students will be educated and trained more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Within the MI track, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

Job prospects

After completing this programme, you will be well suited for a career in marketing. MM students might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager.

MI students might pursue careers as a Market Researcher in research and consultancy companies, a Market Researcher within an organisation, a Marketing Intelligence Expert or Database Analyst, a Customer Intelligence Expert or a researcher at a university (Research Master's & PhD programmes).


EQUIS and AACSB accredited

Programme Structure

Programme options:
  • Marketing Management (profile)
  • Marketing Intelligence (profile)
  • Double Degree Strategic Marketing Intelligence (specialization)
  • Double Degree Marketing and Finance (specialization)
  • Double Degree Master China and the World Economy (specialization)
  • Healthcare Management Specialist (specialization)
  • Energy Specialist (specialization)
  • Master Internship (specialization)
For more information, please visit the programme website.

                                                                      Detailed Programme Facts

                                                                      • Programme intensity Full-time
                                                                        • Full-time duration 12 months
                                                                      • Credits
                                                                        60 ECTS
                                                                      • Languages
                                                                        • English
                                                                      • Delivery mode
                                                                        On Campus

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                                                                      English Language Requirements

                                                                      You only need to take one of these language tests:

                                                                      • Minimum required score:


                                                                        The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                                                                        Schedule IELTS
                                                                      • Minimum required score:


                                                                        The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

                                                                      • Minimum required score:


                                                                        The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

                                                                      Academic Requirements

                                                                      You only need to take one of these tests:

                                                                      • You need the following GMAT score:

                                                                        Required score: 500

                                                                        The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GMAT score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers. Read more about the GMAT.

                                                                      • This programme accepts GRE® scores, however, has not provided a recommended or minimum required score range.

                                                                        The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. Read more about the GRE® General test.

                                                                      • Certified competences - GMAT/GRE; 
                                                                      • Grade list - A certified grade list(s) is considered in the evaluation.
                                                                      • Language test - TOEFL, IELTS
                                                                      • Previous education - To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

                                                                                                          StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

                                                                                                          • You are considered ineligible for admission
                                                                                                          • You need to improve your academic, study, research or language skills
                                                                                                          Search all Pre-Masters

                                                                                                          Tuition Fee

                                                                                                          • International Applies to you

                                                                                                            14200 EUR/year
                                                                                                            Tuition Fee
                                                                                                            Based on the original amount of 14200 EUR per year and a duration of 12 months.
                                                                                                          • EU/EEA Applies to you

                                                                                                            2006 EUR/year
                                                                                                            Tuition Fee
                                                                                                            Based on the original amount of 2006 EUR per year and a duration of 12 months.
                                                                                                          We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                                                                                                          Living costs for Groningen

                                                                                                          • 750 - 1000 EUR/month
                                                                                                            Living Costs

                                                                                                          The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                                                                                                          Several scholarships are available for international students who are motivated to study Bachelor’s, Master’s and PhD programmes, as well as for exchanges, short courses and research stays at our university.

                                                                                                          StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                                                                                                          The Global Study Awards: get funded with up to £10,000 to study abroad

                                                                                                          Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.