Overview

The Digital Media Management (Online) programme from University of Southern California is designed to prepare you as a manager who understands the evolving media landscape, makes ethical decisions driven by data, and builds a more equitable future by leading diverse teams.

Key facts

Guided by expert faculty, you will learn strategic management techniques focused on cultivating a work environment where each person thrives.

By analyzing how organizations use digital platforms to aggregate and empower users, you will explore how to support diverse perspectives in storytelling and content creation, alongside acquiring a holistic and critically-oriented understanding of digital media culture and business practices that will prepare you to be a future leader.

The MSDMM programme was designed by USC Annenberg faculty experts with input from industry executives from USC Annenberg’s Board of Councilors and Alumni Advisory Board and can be completed on either a one-year or two-year track.

Moving forward, the programme will benefit from an advisory board of top marketing, digital media and communications leaders who will provide ongoing guidance to ensure the program’s learning outcomes remain at the leading edge of the field.

Programme Structure

Courses include:

Digital Audience Research and Analysis

Digital Media Buying, Measurement, and Analytics

Digital Content, Production, and Distribution

Strategic Digital Media Marketing

Digital Media Leadership

Managing Digital Media Teams and Projects

Key information

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-11-18 00:00:00

Language

English

Delivered

Online

Campus Location

Los Angeles, United States

Disciplines

Digital Media View 74 other Masters in Digital Media in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

A bachelor’s degree from a regionally accredited college or university, or foreign equivalent.

For international applicants, a valid score on the Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), or Pearson Test of English (PTE).

Tuition Fees

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Media Management (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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