Overview

The Digital Communication Analytics M.Sc. at the University of North Texas provides students with the essential skills required to navigate the increasingly quantified landscape of modern media. This programme is specifically structured to help professionals harness the power of big data to improve organisational strategies and interpret complex information. By bridging the gap between raw data collection and actionable insights, the curriculum ensures graduates gain a significant competitive advantage in the global marketplace.

Why Digital Communication Analytics at the University of North Texas?

Studying at the Frank W. and Sue Mayborn School of Journalism offers students access to a faculty with over 400 years of combined professional experience. The school is recognised as one of the top institutions in the United States for journalism and mass communication, fostering an environment of shared discovery and intellectual diversity. Students benefit from a well-defined, step-by-step learning process that accommodates those with no prior background in analytics, ensuring a smooth transition into high-level data roles.

Tuition Fee Breakdown

International fee: USD 16404 per year
National fee: USD 16404 per year
Local fee: USD 8700 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the integration of multimedia elements, predictive modelling, and the systematic analysis of digital problems. Modules may include:

Digital Communication Analytics
Cutting-Edge Techniques for the Digital Communication Analyst
Networked Data Modeling and Processing
Web Authoring
Discovery and Learning with Big Data
Large Data Visualization

Careers with Digital Communication Analytics

Graduates are prepared for diverse roles within the media and communications industry, particularly in sectors that rely on data-driven strategy. The programme develops marketable skills in stakeholder and audience segmentation, strategic communication campaign analysis, and the management of online content. Alumni from the Mayborn School of Journalism frequently secure positions at leading global media companies, working as specialists in public relations, digital journalism, and advertising analytics.

Programme Structure

Courses included:

Digital Communication Analytics
Cutting-Edge Techniques for the Digital Communication Analyst
Networked Data Modeling and Processing
Web Authoring
Discovery and Learning with Big Data

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-10-15 00:00:00
Starting 2027-08-16 00:00:00
- Apply before 2027-04-15 00:00:00 , International
- Apply before 2027-06-15 00:00:00 , National

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

30 SCH

Delivered

Online

Campus Location

Denton, United States

Disciplines

Communication Studies Digital Media View 72 other Masters in Digital Media in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Current résumé with work and academic experience
Transcript of bachelor's degree from an accredited institution
Two reference forms or letters of recommendation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16404 USD / year

≈ 16404 USD / year
Out-of-State

16404 USD / year

≈ 16404 USD / year
Domestic

Applies to you

In-State

8700 USD / year

≈ 8700 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Communication Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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