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Overview
Marketing in a complex and changing world
Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.
Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the MSc Marketing and Brand Management programme from KEDGE Business School at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.Career Opportunities
Brand manager / Customer experience manager / Product manager / Research officer / Category manager / Trade marketing manager / Project Manager / Key account manager / Business engineer / Head of development / Sales, Agency, Regional manager / Sales manager / Strategic customer manager / Sales area manager / Regional director / Sales Director / Global account manager / Business marketing manager / Business developer / Sector leader / Event project manager
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Culture consumption and marketing
- Business analytics
- Brand management
- Digital marketing
- Sustainable marketing
- BtoB marketing
- Experiential branding & consumption
- Product manager
- Marketing of services
- Communication 360
- Key account management
- Marketing decision making
Key information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before
-
More details
The selection period will be close as soon as the programme will get his quota of new students for the school year.
Language
English
IELTS 6
TOEFL® IBT 85
Delivered
On Campus
Disciplines
Entrepreneurship Digital Communication Digital Marketing View 26 other Masters in Entrepreneurship in FranceAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6
TOEFL® IBT 85
Other requirements
General requirements
- CV
- Copy of your passport
- Highest degree certification
- Certificate of achievement or transcript of your current studies
- 120 euros of application fee to pay online to send your application.
Not Mandatory
- Other degree
- Recommandation/Cover letter
- University/school certificate
- GMAT / GRE score will be to the candidate’s advantage
Tuition Fee
To alway see correct tuition fees
-
International
11000 EUR/yearTuition FeeBased on the tuition of 16500 EUR for the full programme during 18 months. -
EU/EEA
11000 EUR/yearTuition FeeBased on the tuition of 16500 EUR for the full programme during 18 months.
Long Track: 5 academic semesters
- Preparatory Year : €8,500
- MSc : €16,500
Living costs for Marseille
719 - 1033 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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