Studyportals
M.Sc. On Campus

Marketing

KEDGE Business School

18 months
Duration
11000 EUR/year
11000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

KEDGE Business School designed the MSc Marketing, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.

Overview

Marketing in a complex and changing world

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the MSc Marketing and Brand Management programme from KEDGE Business School at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.

Career Opportunities

Brand manager / Customer experience manager / Product manager / Research officer /  Category manager / Trade marketing manager / Project Manager / Key account manager / Business engineer / Head of development / Sales, Agency, Regional manager / Sales manager / Strategic customer manager / Sales area manager / Regional director / Sales Director / Global account manager / Business marketing manager / Business developer / Sector leader / Event project manager

Programme Structure

Courses include:

  • Culture consumption and marketing
  • Business analytics
  • Brand management
  • Digital marketing
  • Sustainable marketing
  • BtoB marketing
  • Experiential branding & consumption
  • Product manager
  • Marketing of services
  • Communication 360
  • Key account management
  • Marketing decision making

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details

The selection period will be close as soon as the programme will get his quota of new students for the school year.

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • 120 euros of application fee to pay online to send your application. 

Not Mandatory

  • Other degree
  • Recommandation/Cover letter
  • University/school certificate
  • GMAT / GRE score will be to the candidate’s advantage

Tuition Fee

To alway see correct tuition fees
  • International

    11000 EUR/year
    Tuition Fee
    Based on the tuition of 16500 EUR for the full programme during 18 months.
  • EU/EEA

    11000 EUR/year
    Tuition Fee
    Based on the tuition of 16500 EUR for the full programme during 18 months.

Long Track: 5 academic semesters

  • Preparatory Year : €8,500
  • MSc : €16,500

Living costs for Marseille

719 - 1033 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Marketing
-
KEDGE Business School

Wishlist

Go to your profile page to get personalised recommendations!