Overview

This Digital Marketing MSc at Northumbria University includes a residential day for the leadership and team-building event, which is in the first semester, which is aimed at strengthening skills in team working, emotional and cultural intelligence, self-reflection, independent learning and critical thinking.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

Career

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Programme Structure

Courses include:

Marketing Metrics and Analysis

Research Methods and Analytics for Business Practice

Academic Language Skills for Postgraduate Business Students

Strategic Marketing in the Digital Era

The Digital Customer Journey: Data, Profiling and CRM

Digital Campaign Management and Media

Developing Leadership Capability for Professional Practice

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-08-06 00:00:00 , International

Language

English

IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Newcastle upon Tyne, United Kingdom

Disciplines

Marketing Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21500 GBP / year

≈ 21500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

12660 GBP / year

≈ 12660 GBP / year

Living costs

Newcastle upon Tyne

United Kingdom

560 - 991 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Newcastle upon Tyne

Funding

Scholarships Information

Available Scholarships

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