Marketing with Advanced Practice Northumbria University

Overview

The Marketing with Advanced Practice course at Northumbria University will prepare you for the modern challenges within the marketing industry. You will learn how to tackle the challenges faced within the profession where consumers grow more resistant to advertising and marketing budgets are rising. You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy.

To complement your core modules, you will have the chance to select two specialist modules in semester two. The option modules will cover issues such as branding, consumer consumption and global marketing.

For your final project you will have the choice of either an individual dissertation on a marketing subject of your choice (working alongside a marketing academic), or to work in our Business Clinic on a team-based consultancy project, where you will work with a real client to find solutions to real-life business problems.

Your Future

You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education.

Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.