Overview

The aim of the Strategic Marketing and Innovation course from ESDES Business School is to teach students to develop a marketing vision that will be the pillar of the company’s strategy, using competitive intelligence tools.

Competitive intelligence is a central and essential element in the strategic decision-making process. It involves gathering, analysing and managing information on competitors, economic trends and markets in general.

Career opportunities

Strategic marketing manager

Marketing (product) manager

Brand manager

Business analyst

Search Engine Marketing manager

Social Media Manager

Marketing manager

Marketing director

Accreditation

The Grande Ecole Program has been EFMD accredited and AACSB Accredited.

#100 WorldWide by Financial Times
#100 WorldWide by QS

Programme Structure

Courses include:

Digital Marketing Strategy

Data Analytics

Digital Event Management

Digital Project Management

Video Communication

Desktop Publishing Advanced

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-07-31 00:00:00

More details

The starting date and application deadlines are indicatives, for more precise information, please contact the International Team at join@esdes.fr

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lyon, France

Disciplines

Marketing Innovation Management View 31 other Masters in Innovation Management in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

The candidate must currently be finishing or have already completed their third year of a bachelor degree (equivalent to 180 ECTS credits).

After receiving the application, including supporting documents, the admissions board will review the complete file. Candidates will then be invited for a personal interview by Teams or Zoom.
After the interview, the final admission results will be communicated by email.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at ESDES Business School and/or in France, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13300 EUR / year

≈ 13300 EUR / year
Domestic Applies to you

Applies to you

Citizens or residents

13300 EUR / year

≈ 13300 EUR / year

Living costs

Lyon

France

550 - 900 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Excellence Scholarship for International Students

Esdes Business School students come from all over the world and offers an excellence scholarship to support its students.

To promote these exchanges, an excellence scholarship is offered, the amount of which varies between 10% and 30% of the tuition fees of the first year.

This excellence scholarship is awarded to students who have a good academic standing and who are motivated to become Esdes ambassadors during their studies.

Early bird discount for International Students

A special discount is available for students who register before the end of March. For all the details, please join the school directly.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing and Innovation.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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