Marketing Management (Online) University of Aberdeen

Overview

The Marketing Management (Online) at the University of Aberdeen provides a comprehensive foundation for professionals aiming to lead complex, multinational digital campaigns. This postgraduate degree is delivered by an EQUIS-accredited business school, ensuring high academic standards and global recognition. Students benefit from a flexible learning environment that integrates seamlessly with full-time employment.

Why Marketing Management (Online) at the University of Aberdeen?

The University of Aberdeen is ranked 15th in the UK for Business and Management according to the Guardian University Guide. As one of the UK’s six ancient universities, it offers over 530 years of academic excellence. The Business School holds prestigious EQUIS accreditation, placing it among an elite group of global institutions. Students also benefit from outstanding feedback, with the university ranking 1st in the UK for positive responses in Business Studies in the National Student Survey.

Tuition Fee Breakdown

• International fee: GBP 12360 per full
• National fee: GBP 12360 per full

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

This programme is designed with a focus on real-world application, featuring hands-on projects instead of traditional exams or dissertations. Modules may include:

• Accounting and Finance for Decision Making
• Consumer Behaviour
• Marketing Management
• Social and Sustainable Markets
• Leadership Challenge
• Digital Marketing

Careers with Marketing Management (Online)

Graduates are prepared to accelerate their careers beyond executive levels into senior management. The curriculum develops the expertise required to manage multiple teams and implement strategic solutions across various sectors. You will be equipped for leadership roles in diverse industries, focusing on high-demand areas of the modern economy.

Potential career paths include:

• Advertising Management
• Brand Management
• Digital Marketing Strategy
• International Marketing
• Market Research

The University of Aberdeen provides lifelong career support, offering one-to-one appointments, CV checks, and interview preparation to all students and alumni. This ensures that graduates remain competitive in the global job market throughout their professional lives.