Sports Business Management Keele University

Overview

This Sports Business Management MSc degree from Keele University was designed to give you a comprehensive view of the sports industry, featuring guest lectures and industry days where you will gain valuable industry insights. You will also develop business expertise, helping you as you pursue a career in the sector.  

Sports-related core modules on the programme focus on areas such as exploring the complicated relationship between sport and the media, analysing the current state of play and what the potential future may look like. You will also evaluate the different experiences of sports and esports fans at events and use the theory you’ve studied to create your own sports activation or marketing campaign.  

What are the different factors that influence successful sponsorship deals and what impact will the industry's shift towards sustainability have? To address this, you will study real-world examples such as fashion brand Hugo Boss switching its sponsorship away from Formula 1 to Formula E, growing investment in women’s and disability sports, and the sustainable water solutions organisation Xylem’s sponsorship of Manchester City Football Club. 

The programme provides an insight into what goes on behind the scenes in preparing for major sporting events such as Wimbledon, the FIFA World Cup and the Summer and Winter Olympic Games. You will learn about the different event bidding processes, consider the visitor experience for those attending and evaluate the legacy of these high-profile sporting events. 

Career opportunities:

Your understanding of the sports sector and the business knowledge you will have acquired on the Sports Management MSc opens up a range of career possibilities in the global sports industry and beyond. Employers are seeking individuals with the right package of skills and who can adapt to, and provide solutions to the future challenges faced by the sport and business worlds.

Successful completion of this programme will ideally place you to undertake further postgraduate studies at MPhil or PhD level.

Jobs that a graduate of this course could progress on to include:

• Social Media Executive
• Strategy Executive
• Insight Executive
• Operations Officer
• Sports Development Officer
• Partnerships Executive
• Events Manager
• Sports Marketing Analyst
• Membership Manager