Overview
This Sports Business Management MSc degree from Keele University was designed to give you a comprehensive view of the sports industry, featuring guest lectures and industry days where you will gain valuable industry insights. You will also develop business expertise, helping you as you pursue a career in the sector.
Sports-related core modules on the programme focus on areas such as exploring the complicated relationship between sport and the media, analysing the current state of play and what the potential future may look like. You will also evaluate the different experiences of sports and esports fans at events and use the theory you’ve studied to create your own sports activation or marketing campaign.
What are the different factors that influence successful sponsorship deals and what impact will the industry's shift towards sustainability have? To address this, you will study real-world examples such as fashion brand Hugo Boss switching its sponsorship away from Formula 1 to Formula E, growing investment in women’s and disability sports, and the sustainable water solutions organisation Xylem’s sponsorship of Manchester City Football Club.
The programme provides an insight into what goes on behind the scenes in preparing for major sporting events such as Wimbledon, the FIFA World Cup and the Summer and Winter Olympic Games. You will learn about the different event bidding processes, consider the visitor experience for those attending and evaluate the legacy of these high-profile sporting events.
Career opportunities:
Your understanding of the sports sector and the business knowledge you will have acquired on the Sports Management MSc opens up a range of career possibilities in the global sports industry and beyond. Employers are seeking individuals with the right package of skills and who can adapt to, and provide solutions to the future challenges faced by the sport and business worlds.
Successful completion of this programme will ideally place you to undertake further postgraduate studies at MPhil or PhD level.
Jobs that a graduate of this course could progress on to include:
- Social Media Executive
- Strategy Executive
- Insight Executive
- Operations Officer
- Sports Development Officer
- Partnerships Executive
- Events Manager
- Sports Marketing Analyst
- Membership Manager
Programme Structure
Courses include:
Global Sports Sponsorships
International Sports Event Management
Creativity and Personal Development
Brands and Branding
Developing an Investable Business Plan
Strategy and Information Management
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
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Language
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Credits
Delivered
Campus Location
- Keele, United Kingdom
Disciplines
Sports Management View 114 other Masters in Sports Management in United KingdomWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- You will need at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered.
- Anyone applying from a country where English is not the first language is required to take an official test of English language obtaining at least IELTS 6.5 with a minimum of 5.5 in each subtest.
Tuition Fees
-
International Applies to you
Applies to youNon-residents17700 GBP / year≈ 17700 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents12700 GBP / year≈ 12700 GBP / year
Additional Details
- Part time £7,000 per year.
Living costs
Keele
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Sports Business Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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