MBA in Global Business Administration with Marketing Intelligence and Big Data Westford University College

Overview

The MBA in Global Business Administration with Marketing Intelligence and Big Data, awarded by Abertay University, Scotland, stands out as a pivotal programme tailored for the evolving demands of the global business environment. With a total of 180 credits, this course is structured to be completed within 12 to 15 months, combining online synchronous learning with onsite workshops. Students also have the opportunity to attend a convocation ceremony at Abertay University, providing a tangible connection to their academic achievements.

As businesses increasingly rely on data to drive decision-making, the need for professionals skilled in marketing intelligence and big data management is at an all-time high. This programme is meticulously designed to equip students with the necessary competencies to harness data effectively, enabling them to create impactful marketing strategies that foster sustainable growth. The curriculum not only emphasises theoretical knowledge but also practical application, ensuring graduates are well-prepared for the challenges of the competitive marketplace.

Westford University College is recognised for its commitment to providing high-quality education that meets industry standards. The partnership with Abertay University enhances the programme's credibility, as Abertay is renowned for its focus on teaching and research excellence. The university has received accolades such as being the Top Scottish Modern University according to the National Student Survey and ranking in the Top 10 in the UK for Student Experience, as reported by the Guardian University Guide 2024. This strong reputation, combined with a supportive learning environment, positions Westford as an ideal choice for aspiring business leaders.

The MBA programme is divided into two parts:

• Part One: Extended Diploma in Marketing Intelligence and Big Data
• Strategic Leadership and HR Practices in Organisations
• Sustainability and Business
• Strategic Management
• International Marketing Management
• Application of Business Analytics
• Marketing Intelligence and Big Data
• Part Two: MBA in Marketing Intelligence and Big Data – Top-Up
• Research Methods
• Research Proposal
• Management Investigation (Capstone Project)

Upon completing both parts, students will accumulate up to 180 credits, culminating in the award of the MBA with Marketing Intelligence and Big Data.

Currently, specific tuition fees for the MBA programme are not available. For detailed information regarding fees and funding, please visit the Fees and Funding section for a breakdown in your local currency.

Graduates of this programme are well-equipped to pursue a variety of roles in the marketing and data analytics sectors. Potential career paths include:

• Marketing Data Analyst
• Digital Analytics Manager
• Predictive Analytics Manager
• Market Segmentation Specialist
• Consumer Behaviour Analyst
• Marketing Automation Specialist
• Data Visualisation Specialist
• Marketing Data Governance Manager

With a strong emphasis on real-world applications and industry-relevant skills, alumni are prepared to excel in diverse sectors, contributing to their organisations' strategic goals.