MSc in Marketing National College of Ireland

Overview

The programme comprises a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, digital marketing practice and sustainability and thus caters for multinational organisations, indigenous SME initiatives and the not-for-profit sector, among others.

The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies through the use of case studies and projects, where possible in conjunction with industry, enabling our graduates to enter management roles, hitting the ground running.

‘Block teaching’ is used to provide more in-depth development of knowledge for each module. This means that the course is delivered one module at a time to allow full immersion in each subject. An applied approach to teaching is used within the programme with lectures interspersed with exercises, use of case study analysis, group activities in class, debate on contemporary issues as well as independent learning.