Overview
Key facts
- Our MBA degree program with a Marketing concentration offered by Johnson & Wales University provides students with extensive knowledge of marketing strategy within the framework of an overall business strategy. Our program emphasizes the importance of key stakeholders in a business environment while managing or revitalizing brands over time.
- You’ll develop an understanding of various functional strategies to create and deliver value propositions throughout the program and your career in marketing. You’ll create growth strategies utilizing market penetration and development, product development, and diversification approaches.
- You’ll create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online, and digital marketing channels. In addition, you’ll measure, analyze, and manage marketing performance efficiency and consumer insights with marketing analytics.
Programme Structure
Course include:
- Financial Management
- Financial Reporting and Control
- Global Economic Environments
- Operations Management
- Effective Leadership
- Strategic Marketing
Key information
Duration
- Full-time
- 18 months
- Part-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , International
-
- Starting
- Apply before , International
-
Language
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- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
- 36-42
Delivered
Campus Location
- Providence, United States
Disciplines
Marketing View 276 other Masters in Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Bachelor's degree in any major
- Completed application
- College transcripts (except current/former JWU students)
- Letters of Recommendation
- Statement of Purpose
- Resume
- Proof of English proficiency if applicable
- Completed and signed International Student Financial Declaration Form for undergraduate and graduate programs
- Certified bank statement or government sponsorship letter verifying financial support for one academic year
- Copy of biographical section of your valid passport
Tuition Fees
-
International Applies to you
Applies to youNon-residents20208 USD / year≈ 20208 USD / year - Out-of-State20208 USD / year≈ 20208 USD / year
-
Domestic
Applies to youIn-State20208 USD / year≈ 20208 USD / year
Living costs
Providence
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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