Digital Marketing Keele University

Overview

This Digital Marketing programme from Keele University also focuses on the potential of digital tools and channels, keeping you informed about the latest industry trends, and digital marketing essentials such as building hands-on skills in creating and managing integrated marketing campaigns, and analysing performance metrics. You’ll also expand your knowledge of the digital customer journey, exploring areas like user experience (UX) design, learn to map customer journeys, touchpoints, and design personalised, impactful content strategies.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills. 

Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.

Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.

Career opportunities:

Digital Marketing programme from Keele University aims to provide you with a detailed understanding of contemporary digital marketing, complemented by optional modules that give you the opportunity to further explore other areas of marketing. Successful completion of our MSc in Digital Marketing will equip you with highly valued transferrable skills that could help you achieve your career goals working in a variety of roles and industries.

Digital Marketing graduates can be found in a wide variety of roles, working for bespoke marketing and creative agencies or within a wide range of organisations in the private, public and non-for-profit sectors.On completion, you’ll be ideally placed to pursue further postgraduate studies at MPhil or PhD level.Examples of the roles you might progress to during the course of your career include:

• Digital Marketing Manager

• Content Strategist

• Conversion Rate Manager

• Search Engine Marketing Specialist

• User Experience Designer

• Advertising Manager

• Brand Manager

• Content Designer

• Creative Director

• Data and Analytics Manager

• Market Analyst/Researcher

• Marketing Manager/Consultant

• Social Media Manager