Overview
The Strategic Communication programme at The University of Akron offers a comprehensive curriculum designed for students and professionals aiming to master message management. This advanced degree focuses on the strategic creation of content within the evolving landscapes of social media, health communication, and crisis response.
Students engage with a curriculum that bridges the gap between theoretical frameworks and practical application. By focusing on real-world scenarios, the course ensures that learners develop the adaptability required to lead in various communication sectors. The flexible online delivery allows students to balance their academic pursuits with professional or personal commitments.
The teaching approach emphasises experiential learning, providing hands-on opportunities in every module.
Why Strategic Communication at The University of Akron?
This programme distinguishes itself as the only online master's degree in the region specifically focused on the intersection of social media and health and crisis communication. The University of Akron maintains strong regional relationships with major organisations, which informs the curriculum and provides unique insights into industry demands.
The curriculum is guided by advice from top experts in both academia and industry to ensure the content reflects current workplace trends. Facilities such as the EXL Center for Experiential Learning support students in gaining real-world experience. These partnerships allow the university to offer a degree that is deeply connected to the professional landscape.
Tuition Fee Breakdown
- International fee: USD 484 per credit
- National fee: USD 484 per credit
- Local fee: USD 483 per credit
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
Modules may include:
- Social Media Analytics
- Risk Communication
- Health Messaging and Campaigns
- Social Media Content Production
- Communication Theory
Careers with Strategic Communication
Graduates are prepared for a wide range of roles in high-demand sectors such as social media management, marketing, and public relations. There is a specific need for communication experts within regional health organisations, including the Cleveland Clinic, University Hospitals, and the Summa Health system.
Beyond healthcare, the skills gained are applicable to pharmaceutical companies, nonprofit organisations, and corporate communication departments. Graduates may also find success in political consulting, campaign firms, multimedia publishing, and various web-based media outlets. The degree provides the versatility to work in almost any industry requiring expert message management.
Programme Structure
Courses include:
- Crisis Communication
- Strategic Social Media
- Applied Communication Theory
- Intercultural Communication Theory
- Advanced Communication Studies
- Risk Communication
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
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- 4.9/5 student rating
Credits
Delivered
Campus Location
- Akron, United States
Disciplines
Corporate Communication View 67 other Masters in Corporate Communication in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Meet the general requirements for admission to the Graduate School at The University of Akron.
- Essay of no more than 500 words outlining reasons for choosing graduate program in Communication at The University of Akron.
- Possess an undergraduate major in communication, journalism or a related field, or complete at least 15 semester credits of undergraduate communication coursework approved by the School.
- International students must meet the requirements of the Graduate School for the TOEFL requirement.
- All materials must be submitted directly to the Graduate School.
Tuition Fees
-
International Applies to you
Applies to youNon-residents14520 USD / year≈ 14520 USD / year - Out-of-State14520 USD / year≈ 14520 USD / year
-
Domestic
Applies to youIn-State14490 USD / year≈ 14490 USD / year
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Strategic Communication.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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