Overview

Successful companies set themselves apart by developing a strategy focused on the market’s needs and being able to follow this strategy efficiently. But how can you keep everything on track when you are constantly being faced with new challenges such as COVID-19, competitors with AI technology, or better connected, more demanding customers?

On the Economics and Management - Market-oriented Management master’s programme, from University of Lucerne, you will learn systematic, analytical processes that enable you to keep a cool head even in turbulent times.

Business challenges, guest presentations and case studies from real corporate scenarios form a significant part of the course and allow for the use of interactive teaching methods where students can contribute, discuss and present their work in front of others.

Career prospects

Thanks to the skills and corporate contacts acquired throughout the degree, you will leave with excellent career opportunities in fields such as:

consulting

strategic business management

market research
(digital) marketing management

Programme Structure

Courses include:

Business Analytics

Machine Learning

Marketing Technology

FinTech & InsurTech – Digitalization of the Financial Services Industry

Reinventing Leadership – being a leader in the world of today

Strategic Human Resource Management

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-14 00:00:00
- Apply before 2026-06-30 00:00:00 , International
- Apply before 2026-08-31 00:00:00 , National
Starting 2027-02-17 00:00:00
- Apply before 2026-11-30 00:00:00

More details

late application deadline for national students for the spring semester: January 31

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

Credits

90 ECTS

Delivered

On Campus

Campus Location

Lucerne, Switzerland

Disciplines

Economics Marketing Marketing Management View 5 other Masters in Marketing Management in Switzerland

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

Other requirements

General requirements

Admission to the Master’s programme in Economics and Management is possible with a recognised Bachelor’s degree1 awarded by a university outside Switzerland if the degree is awarded in a comparable field of study (at least 60 credits in economics and/or management).

Students with a Bachelor's degree from a recognised university in a non-subject-related or non-comparable field of study from countries with which bilateral agreements on the equivalence of degrees in higher education exist (i.e. Germany, Austria, France and Italy) may be admitted to the Master's programme with conditions, provided that the conditions and obligations do not exceed a total of 60 credits
Admission to the Master's programme is not possible with other foreign Bachelor's degrees from a non-subject-related or non-comparable field of study.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Lucerne and/or in Switzerland, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

2230 CHF / year

≈ 2230 CHF / year
Domestic Applies to you

Applies to you

Citizens or residents

1630 CHF / year

≈ 1630 CHF / year

Living costs

Luzern

Switzerland

1500 - 2100 CHF / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Economics and Management - Market-oriented Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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