Overview

Today’s industry is heavily informed, and influenced, by a variety of data—not guesses. That’s why the Santa Clara University Leavey Online Master’s in Marketing degree was created to help you master the software and strategies that will make your brand resonate. From consumer research to performance metrics, you’ll have the data and reasoning to drive bold initiatives for your organization.

In the MS in Marketing Online program, you’ll expand your knowledge in:

Digital marketing strategies (e.g., search engine optimization, digital ads, and social media)
MarTech (Salesforce, Google Analytics, Marketo, etc.)
Marketing analytics
Consumer behavior & psychology
Content strategy
Brand management
E-commerce
Sales management

Programme Structure

Courses included:

Product Innovation

Programmatic & Digital Advertising

B2B Account-Based Marketing

MarTech Integrations and Challenges

Social Media & Channel Marketing

E-Commerce

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2024-04-03 00:00:00
- Apply before 2024-03-19 00:00:00

Language

English

Credits

36 alternative credits

quarter units

Delivered

Online

Disciplines

Marketing Digital Marketing View 159 other Masters in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

4-year bachelor’s degree from an accredited college or university

GMAT/GRE scores or waiver

Official transcripts for undergraduate degree and any post-baccalaureate work

Current resume or CV

2 letters of recommendation

3 business essays—collected together in one document—should be uploaded in the “Documents” tab of the Program Materials section (it will be labeled “Personal Statement” there)

Personal admission interview

Applicants for whom English is a non-native language must demonstrate English proficiency by submitting TOEFL or IELTS test scores. This requirement will be waived for applicants who score above the 50th percentile on the GMAT or GRE verbal section

Tuition Fee

To always see correct tuition fees

International

41256 USD/year

Tuition Fee

Based on the tuition of 41256 USD for the full programme during 12 months.
National

41256 USD/year

Tuition Fee

Based on the tuition of 41256 USD for the full programme during 12 months.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Online.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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