Overview

The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.   

You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues. 

Who is the course for? 

This MSc Strategic Marketing with Digital Media Management at University of Hertfordshire has been designed for:  

Graduates who have an undergraduate degree in marketing and want to specialize further while focused on Digital Media Management
Graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Digital Media Management.
Marketing professionals who want to specialize even further within the discipline of Digital Media Management

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.

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Programme Structure

Courses include:

Delivering Competitive Advantage
Integrated Marketing Communications
Strategic Customer Engagement
Contemporary Marketing
The Digital Marketing Toolbox
Digital Leadership: Disruptive Innovation and Transformation
Data Driven Marketing

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2025-01-22 00:00:00

Application deadline not specified.
Starting 2025-09-26 00:00:00

Application deadline not specified.

Language

English

IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Disciplines

Strategic Management Media Management Digital Marketing View 67 other Masters in Media Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

Schedule an IELTS test!

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Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Hertfordshire and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
IELTS 6.5

Make sure you meet all requirements

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Tuition Fee

To always see correct tuition fees

International

16450 GBP/year

Tuition Fee

Based on the tuition of 16450 GBP per year during 12 months.
National

13545 GBP/year

Tuition Fee

Based on the tuition of 13545 GBP per year during 12 months.

EU Students Full time £16450

Part time

£1130 per 15 credits for UK students

£1370 per 15 credits for International and EU students

Living costs for Hatfield

660 - 1140 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

Interested in financing your studies? Find a student loan that works for you.

Prodigy Finance Student loans to cover up to 100% of tuition and living costs

Learn more

© Prodigy Finance Limited 2007 - 2022. All Rights Reserved. Prodigy Finance Limited is incorporated in the United Kingdom (Company Number 05912562) with its registered address at 85 Great Portland Street, London, W1W 7LT and registered with the Office of the Information Commissioner (Reg. No. Z9851854). Prodigy Finance is authorised and regulated by the Financial Conduct Authority (firm registration number 709641) for certain consumer credit activities. Prodigy Finance loans are offered to eligible borrowers and these loans are governed by English law.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing with Digital Media Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Who is the course for?

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Student insurance

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

National

Living costs for Hatfield

Financing

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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Who is the course for? 