Overview

The Economics and Business Administration - Marketing Analytics and Strategy programme from Aarhus University delves into decision-making in marketing management, weaving together aspects of a company's business portfolio, competitor dynamics, and macro-environmental trends. It embraces a comprehensive view of marketing management, as a holistic approach to creating, communicating, delivering, and exchanging valuable offerings with a broad societal impact.

Career

The specialisation in Marketing Analytics and Strategy gives you the skills to fill a position as

Product or brand manager

Communication and (digital) content manager

Customer experience manager

Positions focusing on strategic market orientation

Positions in market research

Marketing strategy and planning

Relationship management (Key Account Manager)

Strategic market development among others.

Programme Structure

Courses include:

Marketing Analytics
Marketing Management and Strategy in the Digital Age
Consumer Psychology
Strategic Brand Management
Consumer Experience and Value Co-Creation

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-03-01 00:00:00 , EEA/EU
- Apply before 2027-01-15 00:00:00 , International

Language

English

TOEFL^® IBT

OR

83

OR

4.5

Schedule TOEFL®

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Credits

120 ECTS

Delivered

On Campus

Campus Location

Aarhus, Denmark

Disciplines

Economics Business Administration Marketing View 29 other Masters in Economics in Denmark

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

83

OR

4.5

Schedule TOEFL®

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

You must have a bachelor's degree or equivalent that is comparable to a Danish bachelor's degree in both level and duration (180 ECTS).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Aarhus University and/or in Denmark, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13000 EUR / year

≈ 13000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

Free

Living costs

Aarhus

Denmark

6639 - 10051 DKK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Economics and Business Administration - Marketing Analytics and Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Economics and Business Administration - Marketing Analytics and Strategy

About

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Aarhus

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners