Economics and Business Administration - Marketing Analytics and Strategy Aarhus University

Overview

Recognising the role of digital technologies, a fast-changing and complex business environment, and the integration of sustainability and diversity into value creation, the programme is built on three pillars: (1) strategic thinking and management, (2) evidence-based decision-making, and (3) the interplay of marketing and society.

The programme explores marketing decision-making by considering business portfolios, competitor dynamics, and macro-environmental trends. It embraces a holistic view of marketing management as the creation, communication, delivery, and exchange of value with broader societal impact. Marketing is understood as marketing-orientated management that includes external stakeholders and societal responsibility.

With customers at the centre of a connected ecosystem, the Economics and Business Administration - Marketing Analytics and Strategy programme from  Aarhus University  highlights omnichannel, seamless, and personalised customer experiences. Taught by internationally renowned faculty, it offers a progressive blend of marketing strategy, digital transformation, analytics, and sustainability.

Aarhus BSS – the School of Business and Social Sciences – is a Triple Crown-accredited faculty at Aarhus University. You will be part of a dynamic and international academic environment that attracts students and researchers from across the globe. 

Career

Graduates of the Marketing Analytics and Strategy programme are equipped for careers in brand management, customer experience, market research, digital strategy, consulting, and sustainability across public and private sectors worldwide.