Overview

At Brand and Marketing Planning from National Cheng Kung University with the knowledge of consumer behaviors, the concept of brand values, marketing evaluation as well as strategic marketing and management in the cultural and creative industries in particular, students are encouraged to integrate culture, art, life, creativity and commodity production, and to further establish new brands and commercialize and industrialize their creative designs.

Students at Brand and Marketing Planning from National Cheng Kung University will focus on research on:

development related to the creative industries

the effect of digitalization on lifestyle

creative industries management and marketing strategies

policy planning of creative industries

creative industry entrepreneurship

Programme Structure

Courses include:

Creative product design

Branding and marketing

Marketing in creative industries

Consumer behavior

Digital design in creative industries

Interaction design research

Computational media

Creative industries investigation

Managing creative enterprises

Industry research: planning and methods

Integration of culture and design

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-09-09 00:00:00
- Apply before 2027-03-16 00:00:00 , International

Language

English

Credits

24 alternative credits

Delivered

On Campus

Campus Location

Tainan, Taiwan

Disciplines

Marketing Digital Marketing Marketing Management View 3 other Masters in Marketing in Taiwan

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Complete the online application form

Declaration

Bachelor’s degree diploma (or above)

The official transcripts by years verified with official stamps by the R.O.C. embassies, consulates, or missions abroad or by other notary institutes authorized by the Ministry of Foreign Affairs, R.O.C.

A financial statement verified with official stamps by the R.O.C. embassies, consulates, or missions abroad or by other notary institutes authorized by the Ministry of Foreign Affairs, R.O.C.

Two recommendation letters

Identity card and(/or) passport, the ROC alien resident certificate (if available), and the Certificate of the R.O.C. Non-Household Registration, or other credentials ( if applicable)

English(/Chinese) autobiography

Application fee

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at National Cheng Kung University and/or in Taiwan, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

82200 TWD / year

≈ 82200 TWD / year
Domestic Applies to you

Applies to you

Citizens or residents

82200 TWD / year

≈ 82200 TWD / year

Living costs

Tainan

Taiwan

17700 - 21230 TWD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Brand and Marketing Planning.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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