Overview

Features

In the Marketing Analytics and Data Science (MADS) profile at University of Groningen, you will become an expert in marketing analytics and gain a thorough understanding of how digitalization impacts marketing. In this one-year programme you will:

learn to responsibly use advanced statistical techniques to analyse big data;

explore how consumers, firms, and society can benefit from data science while also considering ethical implications;

gain hands-on experience with assignments using the latest tools like Google Analytics 4.

Programme Structure

Courses include:

Companies, Brands and Consumers

Data Engineering

Data Science Methods

Statistical Learning in Marketing

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-05-01 00:00:00
Starting 2028-02-01 00:00:00
- Apply before 2027-10-15 00:00:00

Language

English

TOEFL^® IBT

OR

90

OR

4.5

Schedule TOEFL®

PTE Academic

66

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

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Accurate score assesment, always
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Credits

60 ECTS

Delivered

On Campus

Campus Location

Groningen, Netherlands

Disciplines

Marketing Data Analytics View 38 other Masters in Data Analytics in Netherlands

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

90

OR

4.5

Schedule TOEFL®

PTE Academic

66

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22800 EUR / year

≈ 22800 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

2771 EUR / year

≈ 2771 EUR / year

Living costs

Groningen

Netherlands

750 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics and Data.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Groningen

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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