Sport Business and Innovation, M.Sc. | Loughborough University London | London, United Kingdom
12 months
29100 GBP/year
17000 GBP/year
Tuition fee
Apply date
Start date


The most popular Sport Business degree, MSc Sport Business and Innovation from Loughborough University London focuses on the key principles of innovation and enterprise which are cornerstones to the world of sport business.


The Sport Business and Innovation MSc from Loughborough University London focuses on the key principles of innovation and enterprise, which are cornerstones within the world of sport business.

As a fast-paced and ever-changing industry, understanding how sports businesses are evolving and innovating to incorporate technological advancement, meet changing consumer behaviours and ensure relevance in new digital sporting environments is critical. 

This Sport Business master's programme aims to develop your understanding of key sport management, business and marketing principles and will introduce you to business strategy principles, entrepreneurship, and innovation in and through sport.

You will examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic, and technological change. 

Through this examination you will be able to identify industry trends, understand customer needs, and establish and evaluate the organisational practices required to remain competitive in a global sport marketplace.

This programme will allow you to develop an understanding of the importance of research and data driven insights, which are now critical to decision making and innovations within the sport business landscape. 

You will be given opportunities to develop innovative solutions to real problems that are currently facing sport businesses today, allowing you to gain a competitive advantage in the sector. Furthermore, this programme will enrich your understanding and knowledge of digital spaces and new media within sport, and its relevance within both commercial and social spheres.

Why you should study this degree

  • You will discover innovative solutions to real problems facing sport businesses today
  • This programme gives you access to industry experts and key organisations within the sports business landscape to explore how they innovate
  • You will explore the importance of entrepreneurship, business models, and organisational structures.
  • This programme will focus on changing digital environments and look at contemporary opportunities and challenges for sports business innovations (NFTs, esports, the metaverse, and virtual reality).
  • Offer you an opportunity to explore collaborative dissertation opportunities with key industry partners
  • You will learn about the importance and key principles of innovation within a contemporary business environment.

Programme Structure

Courses included:

  • Research and Insight in the Sport Industry
  • Sport Business Statistics and Analytics
  • Sport Business and Innovation
  • Organisational Behaviour in the Sport Industry
  • Sports Economics and Law
  • New Media and Analytics for Sport Business

Key information


  • Full-time
    • 12 months
  • Part-time
    • 48 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A 2:1 honours degree (or equivalent international qualification).

Tuition Fee

To alway see correct tuition fees
  • International

    29100 GBP/year
    Tuition Fee
    Based on the tuition of 29100 GBP per year during 12 months.
  • National

    17000 GBP/year
    Tuition Fee
    Based on the tuition of 17000 GBP per year during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sport Business and Innovation
Loughborough University London
Sport Business and Innovation
Loughborough University London


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