Overview

The Marketing Analytics Online programme at the University of North Texas provides students with the technical and analytical skills required to thrive in modern data-driven industries. This Master of Business Administration degree focuses on interpreting complex data sets to enhance organisational decision-making and maximise return on investment.

As industries increasingly rely on data collection to understand consumer behaviour and product performance, the demand for skilled analysts continues to rise. This curriculum bridges the gap between traditional marketing strategies and advanced data science, ensuring graduates are prepared for high-growth roles in the global marketplace. The flexible online format allows working professionals to balance their studies with existing commitments.

Why Marketing Analytics Online at the University of North Texas?

The G. Brint Ryan College of Business at the University of North Texas is recognised for its commitment to excellence in business education and research. Students benefit from a curriculum that integrates organisational behaviour with cutting-edge marketing metrics, providing a holistic view of the modern business landscape.

The programme is designed for efficiency, offering an accelerated option that consists of 12 total classes. Furthermore, the university supports prospective students by offering GMAT or GRE waivers for those who meet specific academic criteria, such as a cumulative GPA of 3.0 or higher. This accessibility, combined with the institution's reputation, makes it a premier choice for aspiring marketing leaders.

Careers

Graduates of this programme are well-positioned to enter a job market where market analyst roles are projected to grow significantly faster than the average for other occupations. The skills acquired during the course are applicable across all sectors that require sophisticated data interpretation and customer insight analysis.

Potential career paths include roles such as marketing analyst, data scientist, and marketing manager. By mastering the ability to translate data into actionable business strategies, alumni can pursue leadership positions in diverse industries, helping organisations understand their performance and improve their competitive standing in the market.

Programme Structure

Courses include:

Accounting for Management

Business Decision Process

Financial Management

Marketing Management

Organizational Behavior and Analysis

Leveraging IT for Business

Seminar in Ethics and Social Responsibility

Administrative Strategy

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2027-01-01 00:00:00 , National
Starting 2027-06-21 00:00:00
- Apply before 2027-04-15 00:00:00 , International
- Apply before 2027-06-15 00:00:00 , National
Starting 2027-08-16 00:00:00
- Apply before 2027-06-01 00:00:00 , International
- Apply before 2027-08-01 00:00:00 , National
Starting 2028-01-11 00:00:00
- Apply before 2027-11-01 00:00:00 , International

More details

If you are seeking an F-1 visa and do not yet reside in the U.S., the deadline is at least two months prior to the national deadlines.

Language

English

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IELTS

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Credits

36 SCH

Delivered

Online

Campus Location

Denton, United States

Disciplines

Marketing Data Analytics View 215 other Masters in Data Analytics in United States

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Academic requirements

GPA

3.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Statement of Purpose to include summary of unique events, life experiences, and qualifications that you feel distinguish your candidacy. Should not exceed 600 to 700 words (see below for MBA Music SOP).
Resume/CV
Three (3) letters/forms of recommendation either signed and on letterhead of reviewer or submitted via the recommendation form (downloadable form).

Additional uploads for International Applicants

GMAT/GRE scores: Submit directly to Toulouse Graduate School (GRE code is 6481). Testing waiver conditions provided below*
Interview (applicants to Business Management and Sport Entertainment Management Cohorts only)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

48240 USD / year

≈ 48240 USD / year
Out-of-State

44100 USD / year

≈ 44100 USD / year
Domestic

Applies to you

In-State

44100 USD / year

≈ 44100 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Why Marketing Analytics Online at the University of North Texas?

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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