Communication Science - Corporate Communication University of Amsterdam

Overview

An important question within Corporate Communication is: How are communication strategies being developed, approved, implemented and what are the effects of those strategies on publics? On the one hand, the track focusses on external communication, teaching you how to build and maintain a corporate image, reputation and identity.

A vital aspect to note in addition is the public responsibility of organisations, especially in relation to public opinion and the public debate in the traditional and social media. The relationship with the press, public, media and stakeholders is discussed elaborately and crisis communication is touched upon in compliance with these relationships.

On the other hand, the Communication Science - Corporate Communication programme of the University of Amsterdam focuses on communication within corporations, such as organisational culture, communication and the new way of working, social media and employees and how this all is implemented during change processes.

You will be educated to be an academic who is fully equipped to research the topics within Corporate Communication and is able to think critically about them. You will also be equipped to work at communication and public relations departments of large organisations and as a communication consultant in an agency.

Communication and media are rapidly changing fields. Therefore our track stays up to date with the latest research and developments.

Careers

A Master's degree in Communication Science equips students with a high-level academic education. By graduation you will be an expert in organisational communication, public relations and corporate communication from an academic perspective. You will be able to advise organisations about their communication strategies and policies at a corporate level. You will know how to underpin this advice with empirical research and the most recent theories in the field. You will be equipped to produce evidence based communication programmes for big and small organisations. The knowledge and skills acquired during the course provide an effective grounding for positions in:

• Communication research (academic researcher, media researcher, market and opinion researcher), e.g. working as a junior researcher at NPO

• Communication advice (publishing, public information expert, advertising or PR consultant, communication consultant), e.g. being a marketing consultant at Groupon.

• Management (publisher, programme director, research agency),  e.g. working as a publishing relations manager at Elsevier.