Overview

The Advertising and Brand Responsibility programme at the University of Oregon is a pioneering graduate degree designed for professionals who wish to align their creative careers with social and environmental advocacy. This intensive course equips students with the strategic tools necessary to advise global brands on sustainable development and cultural accountability.

Students engage in a rigorous curriculum that balances theoretical knowledge with practical application. The learning environment encourages critical thinking and entrepreneurship, ensuring that graduates can navigate the complexities of modern brand activism. You will work within a dedicated cohort of peers who share a commitment to using business skills for the benefit of people and the planet.

Why Advertising and Brand Responsibility at the University of Oregon?

The University of Oregon provides a world-class setting for media studies within the School of Journalism and Communication. Students have access to the state-of-the-art Experience Hub, which functions as a production studio and research centre for innovative content development. This facility allows for deep collaboration between students and faculty on cutting-edge media projects.

The institution is renowned for its focus on ethical communication and has a long history of excellence dating back over a century. Located in the Pacific Northwest, the campus offers an inspiring environment for those interested in sustainability. The programme also benefits from strong industry links, with over 80% of advertising executives now recognising the vital importance of social responsibility.

Tuition Fee Breakdown

International fee: USD 34386 per year
National fee: USD 34386 per year
Local fee: USD 20076 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide transferable skills in data analysis, strategy, and creative storytelling. Modules may include:

Advertising
Brand Responsibility
Cultural Diversity and Brand Responsibility
Brand Innovation
Creative Strategy
Global Media and Culture
Climate Science Communication

Careers with Advertising and Brand Responsibility

Graduates are prepared for high-level roles in top agencies and global brands that are increasingly seeking experts in brand purpose. The ethically grounded skills gained during the programme are highly transferable across various creative industries. Alumni have successfully transitioned into roles focused on sustainable advertising, strategy, and community leadership.

Common career paths include becoming a creative strategist, brand manager, or social responsibility consultant. Many graduates find opportunities in sectors ranging from sports media to environmental advocacy. The programme’s emphasis on social good ensures that students are ready for the evolving demands of the future job market.

Programme Structure

Courses include:

Media and Society

Curiosity for Strategists

Advertising and Culture

Strategic Communication Research

Brand Responsibility Seminar

Strategic Social Media

Key information

Duration

Full-time
- 9 months

Start dates & application deadlines

Starting 2027-09-29 00:00:00
- Apply before 2027-01-15 00:00:00

More details

National students: We encourage you to apply as early as possible, as we admit students on a rolling basis.

Language

English

TOEFL^® IBT

100

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IELTS

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Credits

46 SCH

Delivered

On Campus

Campus Location

Eugene, United States

Disciplines

Advertising View 29 other Masters in Advertising in United States

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Academic requirements

GRE^®

Required

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Transcripts

Personal Statement: Write 750–1,000 words about your past academic and professional experience, your academic and career goals for the future, and how our graduate program will get you there

Resumé or CV: We want to see what you’ve been up to in your academic career and your professional life

Portfolio: submit writing samples, such as research papers, articles, or professional writing and copy. You may also include visual or multimedia work samples, such as photos, videos, or short films that illustrate brand-related work

Three or four letters of recommendation

Test Scores (optional)

Proof of Financial Support

Proof of Language Proficiency
GRE (optional)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34386 USD / year

≈ 34386 USD / year
Out-of-State

34386 USD / year

≈ 34386 USD / year
Domestic

Applies to you

In-State

20076 USD / year

≈ 20076 USD / year

Living costs

Eugene

United States

970 - 1380 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Financing

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Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Advertising and Brand Responsibility.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Eugene

Financing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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